PREFERENSI KONSUMEN TERHADAP MINUMAN SUSU FERMENTASI DI TIGA MALL KOTA PEKANBARU

Kasmadi Kasmadi, Irdha Mirdhayati, Elfi Rahmadani

Abstract


This research was conducted to know consumen preferences to comercial fermented milk in order to: frequency of
consumption, form of consumption, type of fermented milk, place to take the product and reason consumption. Total sample
was used 100 respondences in three Malls Pekanbaru City. Result showed that highest frequency of comsumption was
weekly, form of comsumption was ready to drink, type of product yakult, place to take the product was supermaket and the
reason to consumption was benefit to their healthy.

Keywords


consumen preference and fermented milk

Full Text:

PDF


DOI: http://dx.doi.org/10.24014/jupet.v8i1.205

Refbacks

  • There are currently no refbacks.


Jurnal Peternakan has been accredited by Sinta 3 : Number 158/E/KPT/2021

Starting from Vol. 18 No. 1 Year 2021 to Vol. 22 No. 2 Year 2025

 

Jurnal Peternakan Indexed By:

         
 

Editorial Office:

Jurnal Peternakan

Faculty of Agriculture and Animal Science, State Islamic University of Sultan Syarif Kasim Riau.

H.R. Soebrantas street KM. 15,5 Panam – Pekanbaru city.

E-mail: jurnal.peternakan@uin-suska.ac.id/ jpeternakan.uin-suska@yahoo.com

ejournal: http://ejournal.uin-suska.ac.id/index.php/peternakan

e-ISSN: 2355-9470   p-ISSN: 1829-8729

Lisensi Creative Commons
Creation is distributed under the Creative Commons Attribution 4.0 International License. View Mystats