PERENCANAAN KOMUNIKASI IKLAN POLITIK GUBERNUR TERPILIH PADA PILKADA RIAU 2018

Abdul Aziz, Fatmawati Fatmawati

Abstract


This study aims to describe about communication planning of political advertisement (ads) by candidate in local election’s Riau 2018. Basically there is no guarantee that can ensure a candidate's victory is determined by the number of political ads displayed along the way. But political ads can be utilized by canditates to attract public attention through creative ideas. This study uses qualitative methods with descriptive analysis. The result of this study showed that the political ads, used by the elected candidates in local election 2018 in Riau, are part of the political marketing communication process carried out by Syamsuar-Edy Nasution and their team. The communication plan was a systematic and comprehensive political decision starting from research, planning, development, trial planning, implementation and monitoring. The strength factor’s is from candidate's himself. While the weakness factors are from regulations, differences perception between the candidate’s successor team and budget constraints.


Keywords


Communication Planning; Political Ads; Local Election

Full Text:

PDF

References


Arifin, Anwar (2003). Komunikasi Politik dan Sistem Politik Indonesia. Jakarta: Gramedia.

Biagi, Shierly (2010). Media/Impact. Jakarta: Salemba Humanika.

Bogdan and Steven J. Taylor (1992). Introduction to Qualitative Research Methods: A Phenomenological Approach in the Social Science. Alih Bahasa Arief Furchan, Surabaya: John Willey and Sons.

Cangara, Hafied (2014). Perencanaan & Strategi Komunikasi, Edisi Revisi. Jakarta: Rajawali Press.

Cangara, Hafied (2014). Komunikasi Politik: Konsep, Teori, dan Strategi. Jakarta: Rajawali Press.

Cangara, Hafied (2007). Pengantar Ilmu Komunikasi. Jakarta: Rajawali Press.

Denzin, Norman K., and Lincolnm Yvonna S (2005). Handbook of Qualitatif Research (terjemahan). Yogyakarta: Pustaka Pelajar.

Firmanzah (2008). Marketing Politik: Antara Pemahaman dan Realitas. Jakarta: Yayasan Obor Indonesia.

Freiheit, Fur Die (2010). Memperbesar Peluang Calon Memenangkan Pilkada. Jakarta: Gramedia.

Hahn, EF dan Kenneth GM (1999). Beriklan dan Berpromosi Sendiri. Jakarta: PT Grasindo.

Illoyd, H dan Cristopher L (1995). Presentasi Persuasif. Jakarta: PT Radarjaya.

Jefkins, Frank (1997). Periklanan, Jakarta: Penerbit Erlangga.

Lee Kaid, Lynda (2004). Handbook of Political Communication Research. New Jersey: Lawrence Erlbaum Associates. Publishers.

Lee Kaid, Lynda (2015). Handbook Penelitian Komunikasi Politik. Bandung: Nusa Media (Terjemahan)

Liliweri, Alo (2011). Komunikasi Politik. Jakarta: Gramedia.

Marlein, Marissa (2013). Pengaruh Iklan Politik dalam Pilkada Minahasa terhadap Partisipasi Pemilih Pemula. Acta Diurna.Vol.1 No.1.

Moleong, Lexy J. (2006). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.

Moriarty, Sandra, dkk (2011). Advertising. Jakarta: Prenada Media Group.

Nur Fadilah (2013). Pengaruh Iklan Politik terhadap Perilaku Pemilih Masyarakat Pengrajin pada Pilkada Sidoarjo 2010. Vol.3.No.1.

Pahmi, Sy (2010). Politik Pencitraan. Jakarta: Gaung Persada Press.

Santosa, Sigit (2009). Creative Advertising. Jakarta: Gramedia.

Sadat, Andi (2009). Brand Belief. Jakarta: Salemba Empat.

Suyanto, M (2005). Strategi Perancangan Iklan Televisi Perusahaan Top Dunia. Yogyakarta: Andi.

Suyanto, M. (2006). Strategi Perancangan Iklan Outdoor Kelas Dunia. Yogyakarta: Andi.

Tinarbuko, Sumbo (2009). Iklan Politik dalam Realitas Media. Joyjakarta: Jalasutra.

Widyatama, Rendra (2007). Pengantar Periklanan. Yogyakarta: Pustaka Book Publisher.

Widyatama, Rendra (2011). Teknik Menulis Naskah Iklan. Yogyakarta: Cakrawala, Publisher.

Winarno, Bondan (2008). Rumah Iklan. Jakarta: Kompas Media Nusantara.

Sumber lain:

Undang-Undang Nomor 07 Tahun 2017 (2018). Penyelenggaraan Pemilu. Jakarta: Sinar Grafika.

Undang-Undang Nomor 10 tahun 2016. (2018) Amandemen Undang-Undang tentang Pilkada. Jakarta: Sinar Grafika.




DOI: http://dx.doi.org/10.24014/jdr.v30i1.7078

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

   




Editorial Office:

2nd Floor, Building of Faculty of Da'wah and Communication, Universitas Islam Negeri Sultan Syarif Kasim Riau. Jl. HR Soebrantas Km 15, Simpangbaru, Tampan, Pekanbaru

Email : jurnalrisalah@uin-suska.ac.id

  • https://adminssw.minori.co.id/minori/
  • https://2021.bintarolc.co.id/bintaro/
  • https://assessment.kadellabs.com/kadellabs/
  • https://simawa.uai.ac.id
  • https://sikoba.koni-kotabandung.or.id/css/konibandung/
  • https://ekinerja.binjaikota.go.id/absensi/environments/prod/-/gacor-nih/
  • https://mylm.lifemedia.id/lifemedia/pastiwin/?file=PASTIWIN777
  • https://esign.brantas-abipraya.co.id/esign/index.html
  • Scatter Hitam
  • https://danielhowardwriting.com/
  • https://ibs.rshs.or.id/assets/?js=Pastiwin777
  • https://www.15thcombatengineers.org/
  • https://siber.ekaakarjati.id/siber/
  • https://mttbapps.rsmurniteguh.com/murnih/
  • http://sobatifk.dinkes.boyolali.go.id/
  • https://ibs.rshs.or.id/web-ibs/
  • https://dewanarsitek.id/dewan/
  • Mahjong Ways 3
  • http://poltekpelaceh.ac.id/elearning-bp2ip/elearning/?aceh=politeknik
  • http://siakad.stikesmuhbojonegoro.ac.id/img/scatter-hitam/
  • Slot Gacor Hari Ini
  • slotplus777
  • https://suburbannewsletter.com/
  • https://pastiwin777.uk/
  • Mbokslot
  • http://103.206.170.246:8080/visi/
  • https://mylm.lifemedia.id/lifemedia/
  • https://pastiwin777.cfd/
  • https://marketingworks.vn/
  • https://heylink.me/Mbokslot.com/
  • https://career.pgn-solution.co.id/pastiwin/?vendor=PASTIWIN777
  • https://bahanajar.schoolmedia.id/storage/bahanajar/