SEJARAH DAKWAH RASULULAH SAW PRIODE MEKKAH DALAM PERSPEKTIF KOMUNIKASI EFEKTIF

Abstract

Abstrak

 Penelitian ini bertujuan untuk menemukan fakta tentang penolakan dan penentangan kafir Qurays Mekkah terhadap kegiatan dakwah Rasulullah saw, apakah penolakan ini disebabkan oleh faktor kurang efektifnya komunikasi dakwah Rasululah saw, karena priode dakwah Rasulullah saw selama 13 tahun di Mekkah hanya beberapa ratus orang yang masuk Islam. Penelitian ini bercorak Library research, dengan pendekatan metodologi (1) analisis sejarah dan (2) analisis semiotika komunikasi. Dalam prsoses pengumpulan data, sebagaimana lazimnya penelitian kepustakaan digunakan, kartu kutipan, kartu Ihtisar, dan kartu ulsasan, untuk memudahkan pengklasifikasian dan pengkodean data.  Tahapan analisis data yang dilakukan, reduksi data, display data, Veryfycation (penarikan kesimpulan secara induktif. Berdasarkan pada hasil analisis data ditemukan hasil penelitian bahwa, Rasululah saw telah melaksanakan dakwah dengan komunikasi yang efektif. Karena itu penentangan dan penolakan terhadap dakwah Rasul priode Mekkah lebih terkait dengan persoalan politis, status sosial dan ekonomi bangsa Arab pada waktu itu, dan bukan disebabkan ingin membantah kebenaran isi dakwah Rasulullah saw.

Kata kunci: Sejarah, Dakwah Rasululah saw, Komunikasi efektif.

Abstract

This study aims to find out the facts about the rejection and opposition of Meccan Qurays infidels towards the Prophet's da'wah activities, whether caused by the factor of the ineffectiveness of the Prophet's da'wah communication, or due to other factors. This research has the style of library research, with a methodological approach, (1) historical analysis and (2) semiotic analysis of communication. The data collection process, in library research, used citation cards, summary cards, and review cards to facilitate the classification and coding of data. The stages of data analysis were carried out, data reduction, data display, Veryfycation (inductively concluding). Based on the results of data analysis it was found that Rasulullah SAW had carried out da'wah with effective communication. Because of this the opposition and rejection of the Prophet's da'wah during the Mecca period was more related to political issues, the social and economic status of the Arab nation at that time, and was not caused by wanting to refute the truth of the contents of the Prophet's da'wah.

Keywords: History, Da'wah Rasulullah saw, Effective communication.