Building A Brand Image Strategy in Integrated Islamic Kindergarten at Central Aceh District

Farid Fauzi; Dewi Apriliani

doi:10.24014/af.v22i1.24449

Building A Brand Image Strategy in Integrated Islamic Kindergarten at Central Aceh District

Farid Fauzi, Dewi Apriliani

Abstract

ABSTRAC

An integrated Islamic school is a brand built to provide services that have the characteristics of Islamic education. The development of an integrated Islamic kindergarten in Central Aceh district is something that can advance the development of education. so that in this article we will examine the strategies carried out by the Integrated Islamic Kindergarten in Central Aceh in building a brand image. This study describes strategic steps using a qualitative description method consisting of 3 school principals, 25 teaching staff, 15 educational staff, and 13 parents of students. Based on the results of the study, strategic steps in building a brand image at the Integrated Islamic Kindergarten in Central Aceh District consist of steps in the image of the school, improving the quality of education services, promotion on social media and improving the performance of educators. So that in this study the strategic steps built by Kindergarten schools in Central Aceh District were very effective in building public trust in the brand image attached to the school through innovation and school initiatives in the educational service process.

Keywords: Brand Image And Strategy

Sekolah Islam terpadu merupakan brand yang dibangun untuk memberikan layanan yang mempunyai karkateristik pendidikan islam. Perkembangan taman kanak-kanak islam terpadu merupakan di kabupaten aceh tengah merupakan suatu hal yang dapat memajukan perkembangan pendidikan. sehingga dalam artikel ini akan mengkaji tentang strategi yang dilakukan oleh Taman kanak-kanak Islam Terpadu di Aceh tengah dalam membangun brand image. Penelitian ini mendeskripsikan tentang langkah-langkah strategis dengan metode deskripsi kualitatif yang terdiri dari 3 kepala sekolah 25 tenaga pendidik 15 tenaga kependidikan dan 13 orang tua perserta didik. Berdasarkan hasil penelitian bahwa langkah-langkah strategis dalam membangun brand image pada Taman Kanak-Kanak Islam Terpadu di Kabupaten Aceh Tengah terdiri dari langkah dalam usaha pencitraan sekolah, meningkatkan mutu layanan pendidikan, promosi pada media sosial dan peningkatan kinerja tenaga pendidik. Sehingga dalam penelitian ini langkah-langkah strategis yang dibangun oleh sekolah Taman Kanak-Kanak pada Kabupaten Aceh Tengah sangat efektif dalam membangun kepercayaan masyarakat pada brand image yang melekat pada sekolah melalui inovasi dan inisiatif sekolah dalam proses layanan pendidikan.

Kata Kunci : Brand Image Dan Strategy

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DOI: http://dx.doi.org/10.24014/af.v22i1.24449