Analisis Semiotika Pesan Dakwah Bunda Aniqq Alfaqiroh dalam Streaming YouTube “TERAPI MEMAAFKAN”

Zakiyah Romadlany; Solihatun Nazilah

doi:10.24014/idj.v8i1.37352

Analisis Semiotika Pesan Dakwah Bunda Aniqq Alfaqiroh dalam Streaming YouTube “TERAPI MEMAAFKAN”

Zakiyah Romadlany, Solihatun Nazilah

Abstract

Abstract: In today's digital era, technology has made it easier for people to share and access various types of information, including the dissemination of Islamic teachings or dakwah. YouTube has become one of the platforms that provide opportunities for preachers to convey Islamic teachings in a more creative and engaging way for audiences. One prominent figure in digital dakwah is Bunda Aniqq Alfaqiroh, who, through YouTube streaming on PPA Institute, delivers content with themes of spiritual motivation. This study aims to analyze dakwah messages in the YouTube streaming titled "THERAPY OF FORGIVENESS" using a descriptive qualitative approach and Ferdinand de Saussure’s semiotic analysis method. The analysis is conducted by identifying the signifier, which includes the visual and audio elements used to convey the message, and the signified, which refers to the underlying meanings. The findings of the study reveal that dakwah messages in the YouTube streaming "THERAPY OF FORGIVENESS" are conveyed through various verbal and non-verbal symbols, such as music, facial expressions, voice intonation, and video visualization, which function as signifiers. Meanwhile, the interpreted meanings (signified) emphasize Islamic values regarding the importance of forgiveness, inner peace, and spiritual motivation to live life with sincerity. With the continuous growth of digital media, this study is expected to serve as a reference for preachers and content creators in optimizing digital platforms as a broader and more effective means of dakwah.TRANSLATE with xEnglishArabic Hebrew Polish Bulgarian Hindi Portuguese Catalan Hmong Daw Romanian Chinese Simplified Hungarian Russian Chinese Traditional Indonesian Slovak Czech Italian Slovenian Danish Japanese Spanish Dutch Klingon Swedish English Korean Thai Estonian Latvian Turkish Finnish Lithuanian Ukrainian French Malay Urdu German Maltese Vietnamese Greek Norwegian Welsh Haitian Creole Persian TRANSLATE with COPY THE URL BELOW BackEMBED THE SNIPPET BELOW IN YOUR SITE Enable collaborative features and customize widget: Bing Webmaster Portal Back

Keywords

Simiotics, Dakwah Message.

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DOI: http://dx.doi.org/10.24014/idj.v8i1.37352