Slang Words in Da'wah by Popular Preachers on Youtube

Authors

  • Muhammad Taufiq Syam State Islamic Institute Parepare
  • Arifuddin Tike Alauddin Islamic State University
  • Kamaluddin Tajibu Alauddin Islamic State University
  • Nurhikmah Nurhikmah State Islamic Institute Parepare

DOI:

https://doi.org/10.24014/jdr.v34i1.21199

Keywords:

Slang Words, Youtube Preachers, Uses and Gratification, Qaulan Ethic

Abstract

Da'wah on Youtube is a part of the process of distributing da'wah messages through social media. The preachers use slang words in da’wah as a way to attract attention to audience, as personal identity, and to meet the standards of uses and gratification of the audience, even though they have to ignore the Qaulan ethics in da'wah. This study uses a qualitative descriptive method to describe several conditions, situations and phenomena of da'wah on Youtube. Sources of research data are documentation, online surveys and in-depth interviews related to the phenomenon of using slang words in da'wah. Based on the research results, it was found that the use of slang words in da'wah aims to attract the attention of the audience, establish the personal identity, and meet the standards of uses and gratification based on cognitive, affective, and behavioral levels of the audience. A positive reconstruction is needed to minimize the occurrence of distortions in the use of slang words and the Qaulan ethics in da’wah.

Author Biographies

  • Muhammad Taufiq Syam, State Islamic Institute Parepare
    Lecturer in Dakwah Management Study Program, Faculty of Ushuluddin, Adaband Dakwah, State Islamic Institute Parepare,Indonesia
  • Arifuddin Tike, Alauddin Islamic State University
    Lecturer in Postgraduate Program Alauddin State Islamic University, Study Program at Islamic Studies, Concentration of Da'wah and Communication
  • Kamaluddin Tajibu, Alauddin Islamic State University
    Lecturer in Postgraduate Program Alauddin State Islamic University, Study Program at Islamic Studies, Concentration of Da'wah and Communication
  • Nurhikmah Nurhikmah, State Islamic Institute Parepare
    Lecturer in Dakwah Management Study Program, Faculty of Ushuluddin, Adab and Dakwah, State Islamic Institute Parepare,Indonesia

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Published

2023-06-30

Issue

Vol. 34 No. 1 (2023): June 2023

Section

Articles