Strategi Digital Shelf Management UMKM  dengan Algoritma Apriori

Mohamad Jihan Shofa; Wahyu Oktri Widyarto; Reza Wiliyanto; Alifia Mahirah; Faisal Ibnu Firmansyah

doi:10.24014/jti.v8i2.19005

Strategi Digital Shelf Management UMKM dengan Algoritma Apriori

Mohamad Jihan Shofa, Wahyu Oktri Widyarto, Reza Wiliyanto, Alifia Mahirah, Faisal Ibnu Firmansyah

Abstract

Pandemi Covid-19 memberikan dampak pada sebagian Usaha Kecil, Mikro dan Menengah (UMKM) mengalami penurunan penjualan 70-80% dari sebelumnya. Oleh karena itu, perlu strategi yang tepat dalam rangka meningkatkan penjualan. Upaya yang dilakukan adalah dengan menciptakan stimulus pada sisi permintaan melalui pemanfaatan e-commerce. Permasalahan yang terjadi dari penerapan e-commerce salah satunya adalah digital shelf management -penempatan produk pada e-commerce-UMKM yang tidak sesuai dengan pola pembelian konsumen. Salah satu pendekatan yang dapat digunakan dengan menggunakan pendekatan algoritma apriori. Tahapan yang dilakukan adalah data selection, pre-processing data, pengembangan model. Hasil penelitian ini adalah usulan digital shelf management khususnya pada tata letak produk UMKM pada e-commerce dengan pendekatan algoritma apriori.

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DOI: http://dx.doi.org/10.24014/jti.v8i2.19005