Strategi Kebijakan Pengelolaan Rumah Susun Sewa Bagi Masyarakat Berpenghasilan Rendah di Kota Serang: Pendekatan Analisis SWOT – QSPM

Ahmad Sururi, Budi Hasanah, Sukendar Sukendar

Abstract


Artikel ini mendiskusikan kondisi eksisting pengelolaan Rusunawa dan bagaimana strategi kebijakan pemerintah Kota Serang Indonesia dalam pengelolaan Rumah Susun Sewa (Rusunawa) bagi Masyarakat Berpenghasilan Rendah (MBR). Metode penelitian menggunakan metode campuran (mix method research). Teknik pengumpulan data melalui observasi dan wawancara terhadap 12 responden yang berasal dari Dinas Perumahan dan Kawasan Permukiman Kota Serang dan MBR penghuni Rusunawa di Kota Serang. Analisis data secara kualitatif menggunakan analisis deskriptif, sedangkan secara kuantitatif menggunakan analisis SWOT dan QSPM. Hasil penelitian menunjukkan bahwa nilai matriks EFE adalah 3.490 dan matriks IFE sebesar 2,278. Dengan demikian berdasarkan analisis SWOT perhitungan matriks EI diperoleh perbandingan EFE : IFE = 3,490 : 2.278 jatuh pada sel I dan V. Keputusan strategis yang dilakukan adalah melalui EFE dan mempertahankan strategi kebijakan IFE. Sedangkan hasil analisis QSPM menunjukkan total skor kemenarikan (TAS) pada faktor eksternal (2,947) lebih besar dari TAS faktor internal (2,226). Hal ini menunjukkan bahwa keputusan strategi kebijakan yang tepat adalah memanfaatkan loyalitas masyarakat umum terhadap program rusunawa dan dukungan masyarakat sekitar objek rusunawa. Kemudian faktor strategis eksternal diperoleh nilai TAS terbesar pada pelaksanaan sistem dan prosedur sering ada hambatan dan lemahnya kerjasama lintas sektoral (0,225).


Keywords


Strategi Kebijakan, Rumah Susun Sewa, SWOT, QSPM

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DOI: http://dx.doi.org/10.24014/jel.v12i1.12733

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