Bedding suppliers will focus on the Two Goods And promotions at the Oct 1995 High Point Market. Some vendors are introducing high end products that feature luxurious covers, or materials such as foam and latex. https://bestfutonmattressreviews.tumblr.com/

Englander and Spring Air can promote latex beds. Englander is adding two versions into its Laytex sleep-set line. Laytex products include 100% natural rubber, marketing VP Rick Tomlinson noted.

 This market's emphasis is more on marketing Than goods, but these vendors introducing new lines or upgrading older ones are aiming for the best with substances like foam and latex, more luxurious covers and that, higher price points. In promotional products and occasions, the range is from limited edition items highlighting anniversaries to the prestigious Olympics and also from prominent celebrities.

 Both Spring Air and Englander will concentrate On latex beds. Spring Air will unveil its own high-end Back Supporter Latex Le Forma Collection, a brand new dimension into its Back Supporter product lineup.

 "Of cushioning materials which are Incorporated in various mattress constructions, just substantial quality latex provides the exceptional combination of ultimate conformance and spring-like resiliency with exceptional longevity," explained Larry McKay, Spring Air's senior vice president of sales and promotion.

 The upper-end line contains three Structures with a single comprising the combination of 100 percent latex cushioning and support layers on both the top and underside of a Back Supporter innerspring construction. These mattresses comprise the Performance Edge, which is said to give support all the way to the end of the mattress and to increase total sleeping space.

 Englander, in contrast, introduced its own "Laytex" mattress in last April's marketplace, and this October will provide two models, one to retail stores for $799 in queen and the Laytex Plus to retail stores for $999 in queen.

 A Vital feature of this "Laytex" Program, according to vice president of marketing Rick Tomlinson, is that the "Obviously by Englander" sleep places are 100 percent pure natural rubber. "There are a great deal of latex products on the market, but they're artificial, maybe not pure," asserted Tomlinson. "Being pure, it's hypoallergenic, environmentally safe, non toxic and body conforming." It is touted as being cool in the summer and warm in winter as well.

 Restonic will make a foray to the upper end Using a new line of bedding. The ErgoSleep Collection will feature four mattresses that can retail from $1,199 to $1,799 in queen. This line will be positioned above the company's flagship line.

 The new collection is Restonic's way of Introducing ergonomics into the bed picture.

 The core of the collection is based upon the Ultra Premium Marvelous Middle Mattress which features Lumbar Support Bars, Posture Cylinders, Posture Stabilizers and Super Edge Support Bars along with further improvements.

 One augmentation is an ergonomically designed Lumbar Support Bar which has a new shape to offer greater resiliency. Zoned convoluted foam and latex foam are all crucial features of this bed. The top-of-the-line model is an all-foam mattress. A foam core outlines the bed while individual foam blocks constitute the rest of the mattress.

 King Koil hopes to create an impact this market With its updated Posture Bond lineup. The theme is "Watch It, Feel It, Lie Down, King Koil Posture Bond."

 By Way of Example, the new Posture Bond mattress Features an enhanced Chiro-Tech coiling system using a 660 coil count versus a 640 coil count. Latex cushioning is going to be featured in the very best Ultra Premium models and versions will even have cover updates.

 At the base, There's a fresh QuattroFlex System, 28 percent greater wire per module, heavier-gauge steel and full edge to edge foundation support.

 King Koil has also improved its Spine Support Sleep Center, a merchandise point of sale display which ranges in space in 175 square feet to over 2,000 square feet. Enhancements include custom dsigned wall sheets which feature the International Chiropractors Association logo imprint, Posture Bond and Spinal Guard display banner, customized wall placards and a Spine Service Sleep Center "how to" kit.

 Strata Flotation will unveil a line of innerspring mattresses. The RoyalSleep line consists of four models that contain zoned surface and border support in addition to SMT (surface modified technology) foam for enchanced body contouring compared to standard urethane foam. Retail prices range in queen from $299 to $599.

 The top line, EuroSleep, based on President Michael Geraghty, is the "clean piece of paper" approach to innerspring mattress design. The overall objective, he noted, is to remove mattress surface tension that increases skin pressure. Since Geraghty has cautioned that customers would prefer the surface of the mattress be clean and free from dust and germs as their sofa cushions, the covers of the EuroSleep duvet design upper mattresses are removable for cleaning.

 The 12-inch- to 16-inch-thick mattresses are Designed for sheets to remain on and they perform on 6-inch or 7-inch mattresses, according to Geraghty.

 The Eurosleep line also features SMT foam and Natural materials including 100 percent cotton and cotton-blend tickings and cotton, wool, silk and natural latex foam as filling and support materials.

 Besides product, marketing programs and Special promotions take center stage this marketplace.

 The Olympics is a theme that several vendors Will tap for new products. Both Simmons and Bemco have special mattresses tied into the 1996 games to be held in Atlanta. Simmons is the official bedding provider for the 1996 Olympic Games.

 The Olympic lineup of bedding out of Simmons Contains six models, three BackCare and 3 Beautyrest. The word "Olympic" will be imprinted all over the mattress ticking. Price points to the line range in queen from $599 to $1,199. In addition to offering to retailers those limited edition mattresses, Simmons will offer free throw blankets, valued at $40, for each consumer Olympic bed buy.

 Simmons can be embarking on a hefty advertisement Effort because of its line of BackCare mattresses. Produced by Atlanta-based Tucker Wayne/Luckie, the very first in a series of three advertisements features national monuments (Mount Rushmore's busts) at "back pained" positions. After ads will feature the Lincoln Memorial and the Statue of all laberty.

 Simmons has also lowered the starting price point In the BackCare lineup from $499 to $399 in queen.

 In other news, Simmons will cut the ribbon on Its new 38,000-square-foot Simmons Institute for Technology and Education (SITE) this past year. The $4 million research and development center will house a showroom and offices and will serve as the home for sales coaching and national excellent assurance. https://www.scoop.it/t/queen-king-twin-size-best-futon-mattress-reviews

 Bemco, in a major rollout timed to coincide With the Olympic Games' centennial (1896-1996), will kick off its advertising effort, "The Choice of Champions."

 Continuing its association with USA Gymnastics, Bemco has signed World Champion gymnast Shannon Miller to a contract for next year. In her second year with Bemco, Miller is going to be featured in video advertisements, personal appearances and promotional events.

 For debut is the Bemco Olympian Sleep Set with the Health O Matic Suspension System featuring a reinforced centre for strength and firmness. The cover cloth features the USA Gymnastics logo woven into blue damask ticking.

 Spring Air will launch an aggressive sleep Fitness effort for 1996 with an exclusive Spring Air-Health Rider promotional tie in program.

 According to McKay, the program includes a High-profile selling occasion complemented with an in store "rest test and acquire" consumer sweepstakes.

 The advertising will be bolstered by a sweeping Spring ad schedule.

 The brand new print campaign, in which consumers are Urged to visit retailers for a opportunity to win, will debut in 11 consumer publications in March and April producing 111 million impressions.

 In addition, Spring Air intends to unveil a Four-color advertisement in USA Today in April along with a set of national cable television "Work Your Own Body" spots.

 A variety of point of purchase and retail Advertising items are developed to encourage the promotion too. A brand new Spring Air Information Center Kiosk is also now available to improve a retailer's bedding display.

 Additionally, Spring Air and award winning Designer Alexander Julian have teamed up to make an assortment of exclusive mattresses. Julian, that designs clothes, fragrances, eyewear, pro and college sports uniforms, bed linens and furniture, today adds mattresses to their own credits.

 The six-model collection Back Supporter lineup, The Alexander Julian Home Colours by Spring Air, has specifically designed covers, colour coordinated corner guards and Euro twist boundary manages.

 Serta will unveil a promotion for your first Half 1996 celebrating the business's 65th anniversary. The promotion features four Perfect Sleeper Anniversary models together with the Anniversary Special Edition as the beginning number. The Anniversary Supreme is going to be offered in a choice of stability and in the end, the Anniversary Jubilee Pillowtop is going to be the top ending. Suggested retails in queen range between $399 to $799, together with all mattress containing a specially woven 65th Anniversary layout in the covers.

 Somma welcomes prospective customers to its Showroom using a check for $100 for spending just 15 minutes to learn about the company's new Nouveau pillowtop innerspring mattresses.

 Invitations sent to dealers included an unsigned check for $100 from president Angie Echevarria. According to Echevarria, all of traders must do is show up, spend the 15 minutes to learn about the line and even if they don't place an order, he will sign the check.

 IBC will be at market using a remodeled Showroom so as to house its Cox & Lawrence lineup of European-design pocketed springs premium bedding collection.

 The line was originally introduced in the San Francisco Summer Furniture Market last July. Four models in a variety of levels of stability is going to be featured, all with imported monochromatic natural covers.

 In addition, a collection of high end metal And wooden beds will be offered as well as additions to the Authentic Rustic Collection by Ellman's. Futons from the Sherwood Collection may also introduction.

 Not only has IBC been active redecorating in High Point, but in its corporate headquarters at Ft. Lauderdale too. The 6,000 square foot showroom has been arranged by vice president of design Brad Ress. Under the subject of "IBC City Limits," Ress produced a gallery demonstration for all IBC's major offerings. Of IBC's major offerings. https://twitter.com/futonmattressre

 Galleries feature the Cox Lawrence premium Infant line, the Authentic Rustic Furniture along with the Miralux and Therapedic bedding. The showroom also features a platform for new goods, a cafe and a present shop.