ROB Dyrdek has grown to a entrepreneur who knows how to Understand from his from a teenage star failures.

After Dyrdek, early ventures flopped Went on to establish his name in consumer goods, apparel, video games , animations, entertainment and different types of skateboards names.

He hopes to pull off his many Ambitious stunt starting a sports club for skateboard pros.

For many athletes, getting their name on Heaps of goods--what marketers call "new extensions"--may not be easy. But it's second nature to get a skateboarder, Dyrdek said.

That's because skateboarders don't draw Regular salaries. They learn from a young age how to work with corporate marketers, and make their money through product reviews. Those relationships can sustain a livelihood even as athletic skills vanish.

"I'm 35 years old and I'm still a pro Skateboarder--not as active or as good as I had been, but I still have my image and background," Dyrdek explained. "In this sport, we do not retire men. They sort of run their whole career with the brands that they

helped grow."

Raised in Kettering, Ohio, Dyrdek became a Skateboarder in 16 when he joined the promotional staff to get Alien Workshop, a manufacturer of skateboard decks, the board that the skater stands on.

Dyrdek moved to Los Angeles And started his firm, That partnership, Orion Trucks wheel assemblies for boards. Professional boarders were recruited by him in the organization as partners, along with the success of the product was due to their advertising than any invention.

Dyrdek's first major marketing partnership When DC Shoes, a sports footwear brand, asked him to design a skateboarding shoe arrived in 1993. It quickly sold out as soon as the Dyrdekl model reached shops in 1994.

"That shoe bargain was the first large influx Of money that I used to begin businesses," he recalled.

Unfortunately, the sudden wealth endangered the 22-year-old to dabble in that which he now admits was "lots of bad entrepreneurial runs." He began. He moved into retailing only to find that running a store demands a personality--not his.

"I threw a dart at only about Everything," he said. "As a pro skateboarder, I was making enough money to take such rolls of the dice."

The lesson, which Dyrdek repeats like a Mantra, was: "Stay in your lane." He considers that he is given space without veering off to ventures to grow businesses by skateboarding.

Now, his Dyrdek Enterprises has 20 workers Who work with corporate partners to create deals putting the skateboarder's name on merchandise.

In the consumer goods area, Dyrdek is about To launch his signature shoe with DC. Tag Body Spray sells his "Make Moves" scent, and Rogue Stans apparel licenses his title.

In toys, Mattel used his youth and Dyrdek Skateboarding companies, the Wild Grinders, as versions for a line of action figures.

Additionally, a licensing deal a French cartoon house, with Moonscoop, will generate a cartoon show based on the Wild Grinder toys.

Dyrdek is a personality in Digital Arts' Video game "Skate 3," set to reach stores this summer, and he's the host of "Rob Dyrdek Skateboard" for the Nintendo Wii.

For hungry skaters, Dyrdek recently opened East, a restaurant in 6611 Hollywood Blvd. at Hollywood. The meals service is handled by syndicate Hospitality.

The Dyrdek name His consumer products' success depends On maintaining the Dyrdek name. That's where reality TV fits into the equation. Season three of "Rob Dyrdek's Fantasy Factory" just stopped shooting for MTV. The series alternates between Dyrdek performing stunts on surfboards or skateboards, and sections about his business ventures.

He calls the show "a huge commercial for My brand on this machine named MTV," and composes and supervises editing of each episode. How To Buy A Good Quality Complete Skateboard For Beginners

1 recent request for Dyrdek has been "Street Dreams," a feature film that he spent $2 million to create. It grossed less than $100,000 in theaters in 2009; the Paramount DVD release will come later this season.

Dyrdek has moved to the non-profit Where road boarders can practice their sport, sector with all the Rob Dyrdek Skate Plaza Foundation, which builds places. The first plaza was constructed in his hometown in Ohio.

The third plaza opened in the corner of Magnolia Boulevard and Tujunga Avenue in North Hollywood. It was funded by a $ 250,000 grant from 7-Eleven, which has $ 200,000 from the Los Angeles Department of Parks & Recreation, and a store across the street.

Prospective plazas in Santiago, Chile, and Sunland, N.M., are at the preparation stages.

Dyrdek's next project is Street League Skateboarding, this summer, a series of contests set to debut. He's signed 24 pro boarders into contracts that were exclusive to compete in the league. In addition, he developed an instant system to make the game fun.

Event production giant IMG will point the Competitions.

Don Gibson Kavi Entertainment, Sports & in Century City, stated that a significant risk is carried by basing a business empire. A disaster can be caused by one Tiger Woodslike error.

"As a celebrity, whatever you do comes Under a microscope," Gibson said. "One misstep and it all comes apart."

In skateboarding, there are other challenges. As it's often related to vandalism and injury-prone stunts many cities prohibit skateboarding and personal land owners post signs forbidding. Gibson considers public opinion could alter.

"If You've Got a formalized league with a Physical centre, that affects the entire dynamic," he explained. "Long term, it changes how folks see the sport."

Dyrdek believes that if the league succeeds, It will open a whole variety of brand extensions for him as the sport's owner. But it's a lot of work."

"I can not Start to tell you how hardcore Launching a league is," he explained. "But it's revolutionary, and that I can not await the revolution to happen."

Dyrdek Enterprises

FOUNDED: 1998

HEADQUARTERS: Downtown Los Angeles CORE BUSINESSES: Entertainment, attire and Sports equipment centered on skateboard culture

EMPLOYEES: 20 who handle deals Partner companies, such as Mattel and Paramount GOAL: To establish a professional sports league for skateboarding

NUMBERS: Dyrdek estimates his net worth at $75 Million; makes $140,000 per episode for best complete skateboards