Feasibility Study of Housing Project Development and Design in Baleendah District, Bandung

Rifa Aqila Saputri; Endang Chumaidiyah; Sinta Aryani

doi:10.24014/jti.v10i2.32584

Feasibility Study of Housing Project Development and Design in Baleendah District, Bandung

Rifa Aqila Saputri, Endang Chumaidiyah, Sinta Aryani

Abstract

The rapid pace of urbanization has heightened the demand for housing, making the housing industry increasingly significant. PT Fajar Ratna Kumala, a real estate company, plans to revive the XYZ Housing Project in Baleendah District in 2024, initially designed in 2014 but delayed due to internal issues. With a growing population, the company aims to develop the project on a 12-hectare rice field they acquired, necessitating a comprehensive feasibility evaluation to ensure market alignment and regulatory compliance. The feasibility analysis encompasses five main aspects: market, legal, environmental, technical, and financial, including sensitivity levels. The process involves data collection through primary (observations and interviews) and secondary (statistical data, literature, and historical data) methods, followed by data processing for all aspects. Market analysis forecasts an increasing housing demand from 2024 to 2028, guiding the planning of housing types and land use. Legal focuses on obtaining necessary permits and proofs to avoid legal complications. The environmental aspect estimates costs for environmental impact assessments (AMDAL) and evaluates potential environmental impacts. Technical planning includes 14 technical designs, while financial evaluation, using net present value (NPV), payback period (PBP), and internal rate of return (IRR), reveals an NPV of IDR 36,808,001,153.00, a PBP of 2.08 years, and an IRR of 64.17%, confirming the project's financial viability. Sensitivity analysis indicates the project is sensitive to cost and price fluctuations but remains within acceptable limits. This study provides PT Fajar Ratna Kumala with critical insights for project development and offers a valuable evaluation framework for future business feasibility assessments.

Keywords: Feasibility, NPV, PBP, IRR, Sensitivity

References

E.Chumaidiyah, Analisis dan Perancangan Perusahaan Jilid 1 Studi Kelayakan Peluang Bisnis Digital, dan Studi Pasar, Jilid 1. Bandung: Tel-U Press, 2021.

Kasmir & Jakfar, Studi Kelayakan Bisnis. Jakarta: Kencana, 2003.

I.Banat andP.Wirananda, “Perbandingan Metode Exponential Smoothing dalam Memprediksi Jumlah Produksi Ikan Layur di Pamekasan,” J. Teknol. dan Manaj. Ind. Terap., vol. 3, no. 2, pp. 197–207, 2024.

D.Sutanto, M.Mukhsin, andS.Hermuningsih, “Analisis Perbandingan Kinerja Keuangan Antara PT. Budi Starch and Sweetener Tbk dan PT. FKS Food Sejahtera Tbk Dilihat Dari Rasio Profitabilitas dan Solvabilitas,” J. Teknol. dan Manaj. Ind. Terap., vol. 3, no. 2, pp. 134–140, 2024.

N.Breliana andA.Kusuma, “Strategi Pemasaran Media Sosial Royale Durian di Instagram,” J. Teknol. dan Manaj. Ind. Terap., vol. 3, no. I, pp. 90–95, 2024.

Suliyanto, Studi Kelayakan Bisnis: Pendekatan Praktis. Yogyakarta: ANDI, 2010.

M. R.Yuriandhan, A. Z.Yamani, andH. Q.Karima, “Implementasi E-Sales Berbasis Open Source Sebagai Transformasi Dan Efisiensi Proses Bisnis (Studi Kasus Penjualan Lokal Pt Perkebunan Tambi),” J. Teknol. dan Manaj. Ind. Terap., vol. 1, no. 4, pp. 322–333, 2022.

A.Anastasya andF.Yuamita, “Pengendalian Kualitas Pada Produksi Air Minum Dalam Kemasan Botol 330 ml Menggunakan Metode Failure Mode Effect Analysis (FMEA) di PDAM Tirta Sembada,” J. Teknol. dan Manaj. Ind. Terap., vol. 1, no. I, pp. 15–21, 2022, doi: https://doi.org/10.55826/tmit.v1iI.4.

Sucofindo, “Pengertian, Tujuan, Jenis dan Manfaat AMDAL,” 2023.

L.Setiyani, G. T.Liswadi, andA.Maulana, “Proses Pengembangan Proses Bisnis Transaksi Penjualan pada Toko Erni Karawang,” J. Interkom J. Publ. Ilm. Bid. Teknol. Inf. dan Komun., vol. 16, no. 4, pp. 39–45, 2022, doi: 10.35969/interkom.v16i4.189.

P. M.Institute, A Guide to the Project Management Body of Knowledge (PMBOK® Guide), 5th Editio. Pennsylvania: Project Management Institute, 2013.

Hery, Mengenal & Memahami Laporan Keuangan. Yogya: CAPS (Center for Academic Publishing Service), 2012.

S.Suandi andN.Chayati, “Studi Kelayakan Finansial pada Proyek Pembangunan Pembangkit Listrik Tenaga Minihidro (PLTM ) Pongkor,” Semin. Nas. Sains dan Teknol. 2018, pp. 1–8, 2018.

E.Permata et al., “Analisa Strategi Pemasaran Dengan Metode BCG (Boston Consulting Group) dan Swot,” SITEKIN J. Sains, Teknol. dan Ind., vol. 17, no. 2, pp. 92–100, 2020, Accessed: Aug.25, 2021. [Online]. Available: http://ejournal.uin-suska.ac.id/index.php/sitekin/article/view/12329

Tekmi, “Module 9 Financial Aspect 2.pdf,” 2023.

S.Wibowo, Analisis Kelayakan Bisnis (1 ed. Vol. 1). Bandung: Politeknik Telkom, 2008.

R.Kustanti, A.Rezagama, B. S.Ramadan, S.Sumiyati, B. P.Samadikun, andM.Hadiwidodo, “Tinjauan Nilai Manfaat pada Pengelolaan Sampah Plastik Oleh Sektor Informal (Studi Kasus: Kecamatan Purwodadi, Kabupaten Grobogan),” J. Ilmu Lingkung., vol. 18, no. 3, pp. 495–502, 2020, doi: 10.14710/jil.18.3.495-502.

J.Rivera-Rovelo, E.Bayro-Corrochano, andR.Dillmann, Geometric neural computing for 2D contour and 3D surface reconstruction. 2010. doi: 10.1007/978-1-84996-108-0_10.

A. D.Astuti, J.Wahyudi, A.Ernawati, andS. Q.Aini, “Studi Kelayakan Daur Ulang Kantong Plastik dari Aspek Ekonomi dan Lingkungan,” J. Ilmu Lingkung., vol. 18, no. 3, pp. 488–494, 2020, doi: 10.14710/jil.18.3.488-494.

D.Rahmanasari, W.Sutopo, andJ. M.Rohani, “Implementation of Lean Manufacturing Process to Reduce Waste: A Case Study,” IOP Conf. Ser. Mater. Sci. Eng., vol. 1096, no. 1, p. 012006, 2021, doi: 10.1088/1757-899x/1096/1/012006.

D. F.Nurcahyo, “Analisa Studi Kelayakan (Studi Kasus PT. Pemuda Mandiri Sejahtera),” 2011.

D.Nurahmi, S., “Analisis Kelayakan Finansial dan Sensitivitas UKM Kue Kering ‘Loyang Ncim’ di Kecamatan Pakis, Kabupaten Malang,” vol. 5, 2021.

E.Susilowati andH.Kurniati, “Analisis Kelayakan dan Sensitivitas: Studi Kasus Industri Kecil Tempe Kopti Semanan, Kecamatan Kalideres, Jakarta Barat,” BISMA (Bisnis Dan Manajemen), vol. 10, no. 2, p. 102, 2018.

R. D.Lestari, Analisis Kelayakan Bisnis dan Sensitivitas Usaha Pembibitan Jeruk Siam (Citrus Nobilis) di Kecamatan Kemiri Kabupaten Purworejo Jawa Tengah. digilib.uns.ac.id, 2021. [Online]. Available: https://digilib.uns.ac.id/dokumen/detail/97607/

I. F.PUTRI, “Analisis Sensitivitas pada Optimalisasi Keuntungan Produsen Tape Sumber Madu Berbantuan Software QM for Windows V5 sebagai Monograf.” Fakultas Keguruan Dan Ilmu Pendidikan, 2019.

T. A.Hanabila, Analisis Kelayakan Bisnis Food And Beverage Meeroket Dengan Metode Business Model Canvas Dan Analisis SensitivitaS. repository.upnvj.ac.id, 2022. [Online]. Available: https://repository.upnvj.ac.id/23229/

DOI: http://dx.doi.org/10.24014/jti.v10i2.32584