Optimizing Work Safety: Campaign using the Facet Model of approach Effect and the assessment sheet potential hazard IDEACM

Dinda Okta Dwiyanti Ridwan Gucci, Muhammad Adi Sukma Nalendra


The macro-ergonomic approach integrates human factors with cultural and environmental aspects in occupational health and safety (K3). This approach emphasizes the critical role of culture, advocating for practitioners to adhere rigorously to workplace norms. A well-designed campaign targeting a homogeneous audience can significantly enhance the implementation of a harmonious safety culture. Through persuasive communication strategies that resonate emotionally and encourage changes in attitudes and behaviors, such campaigns utilize various appropriate media to convey the importance of adhering to company safety regulations. Furthermore, macro-ergonomics aims to foster a health and safety culture by clearly communicating organizational rules. This study explores the impact of persuasive campaigns on achieving zero accidents by conducting a case study at PT.X in Batam. It investigates potential hazards using macro-ergonomics and examines the effectiveness of a persuasive campaign aimed at the target audience at PT Batam-based Corner, focusing on the application of visual communication design in reinforcing K3 compliance. This integrated research approach underscores the need for collaborative efforts in industrial engineering to enhance safety outcomes.


Keywords: Health And Safety Work, Campaigns, Ergonomics Macro

Full Text:



D. Okta Dwiyanti Ridwan Gucci, H. Raimona Zadry, and D. Jumeno, “Framework Assessment of the Potential Hazards In the Industry Using Macroergonomics,” International Journal of Progressive Sciences and Technologies (IJPSAT, vol. 15, no. 2, pp. 209–216, 2019, [Online]. Available: http://ijpsat.ijsht-journals.org

Hidayat Muhammad, “Angka Kecelakaan Kerja 2020 Meningkat - foto Tempo.co,” Oct. 2020. Accessed: Apr. 02, 2024. [Online]. Available: https://foto.tempo.co/read/84100/angka-kecelakaan-kerja-2020-meningkat#foto-%201

S. Adi and F. Yuamita, “Analisis Ergonomi Dalam Penggunaan Mesin Penggilingan Pupuk Menggunakan Metode Quick Exposure Checklist Pada PT. Putra Manunggal Sakti,” Jurnal Teknologi dan Manajemen Industri Terapan (JTMIT), vol. 1, pp. 22–34, 2022, doi: https://doi.org/10.55826/tmit.v1iI.7.

M. Y. MF, R. Kurnia, G. D. N. Kusuma, and ..., “Studi Risiko Ergonomi dan Keluhan Subjektif Work-Related Musculoskeletal Disorders (WMSDs) pada Penjahit di Kota Tanjungpinang,” … dan Manajemen Industri …, 2023, [Online]. Available: http://jurnal-tmit.com/index.php/home/article/view/271

L. B. Hakim and F. Yuamnita, “Identifikasi Risiko Ergonomi Pada Pekerja Percetakan Aluminium: Studi Kasus Di Sp Aluminium,” Jurnal Teknologi dan Manajemen Industri Terapan, vol. 1, no. 4, pp. 302–311, 2022.

N. Kholis, Y. Pratama, H. Tokomadoran, and V. G. Puspita, “Perancangan Kursi Roda Ergonomis Untuk Penunjang Disabilitas,” Jurnal Teknologi dan Manajemen Industri Terapan, vol. 1, no. 4, pp. 267–276, 2022.

D. O. D. R. Gucci, M. A. S. Nalendra, P. C. P. Sarena, and Y. Saleh, “Hierarchical Control Planning Based on the Film’Avatar: The Way of Water’to Minimize Work Accidents Among Fishermen,” Jurnal Sistem Teknik Industri, vol. 26, no. 1, pp. 57–69, 2024.

D. Riandy and R. Oktavianti, “Strategi Kreatif Iklan Online Shop Aksesoris Wanita Di Media Sosial Instagram (Studi Pada Akun @Summercity_Id Dan @Neve_Blink ),” Prologia, vol. 3, no. 1, p. 74, 2019, doi: 10.24912/pr.v3i1.6211.

N. Y. Seyf, “Investigation of the relationship between demographic factors and ergonomic risks assessed by the HEMPA method with musculoskeletal disorders among nurses,” Theor Issues Ergon Sci, 2023, doi: 10.1080/1463922X.2023.2171150.

P. Kluay-On, “Construct validity, internal consistency and test-retest reliability of ergonomic risk assessment for musculoskeletal disorders in office workers (ERAMO),” Theor Issues Ergon Sci, vol. 23, no. 1, pp. 121–130, 2022, doi: 10.1080/1463922X.2021.1922780.

N. Nelfiyanti, “Identification of Ergonomic Issues Among Malaysian Automotive Assembly Workers by Using the Nordic Body Map Method,” Lecture Notes in Mechanical Engineering, vol. 46. pp. 69–81, 2021. doi: 10.1007/978-981-15-9505-9_8.

A. Choobineh, “A multilayered ergonomic intervention program on reducing musculoskeletal disorders in an industrial complex: A dynamic participatory approach,” Int J Ind Ergon, vol. 86, 2021, doi: 10.1016/j.ergon.2021.103221.

M. Fransiska, I. Wirasari, and S. Nurbani, “Analisis Strategi Kreatif Iklan Cussons Kids Terhadap Persepsi Konsumen,” eProceedings of Art & Design, vol. 4, no. 2, pp. 123–128, 2017, [Online]. Available: https://openlibrarypublications.telkomuniversity.ac.id/index.php/artdesign/article/view/1990

A. Setiawan, “Strategi Kreatif Iklan Layanan Masyarakat (Tinjauan Perancangan ILM Karya Mahasiswa DKV UDINUS),” ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, vol. 1, no. 01, pp. 17–32, 2015, doi: 10.33633/andharupa.v1i01.954.

M. A. Dr. Antar Venus, Manajemen Kampanye Edisi Revisi. Simbiosa Rekatama Media, 2018. [Online]. Available: https://books.google.co.id/books?id=lHTizwEACAAJ

M. Pfau and R. Parrot, Persuasive communication campaigns. Boston SE - xiii, 434 s. : illustrations: Allyn and Bacon, 1993. doi: LK - https://worldcat.org/title/924865302.

E. Safira, N. Nofirza, A. Anwardi, H. Harpito, M. Rizki, and N. Nazaruddin, “Evaluation of Human Factors in Redesigning Library Bookshelves for The Blind Using The Ergonomic Function Deployment (EFD) Method,” in Proceedings the 3rd South American International Industrial Engineering and Operations Management Conference, 2022.

S. Zaheer, “Patterns of musculoskeletal disorders in health care providers and their association with ergonomic risks,” International Journal of Occupational Safety and Ergonomics, vol. 29, no. 4, pp. 1523–1531, 2023, doi: 10.1080/10803548.2022.2154483.

S. K. Zeverdegani, “Latent class-derived patterns of musculoskeletal disorders in sedentary workers and chair ergonomic design,” International Journal of Occupational Safety and Ergonomics, vol. 28, no. 3, pp. 1636–1641, 2022, doi: 10.1080/10803548.2021.1916239.

J. Hwang, “Evaluation of ergonomic risks for work-related musculoskeletal disorders of nursing tasks in Korea,” International Journal of Occupational Safety and Ergonomics, 2023, doi: 10.1080/10803548.2022.2157123.

BJ Fogg, A Behavior Model for Persuasive Design. ACM, 2009.

P. C. Walimuni, A. Samaraweera, and L. De Silva, “Payment mechanisms for contractors for better environmental hazard controlling in road construction projects,” Built Environment Project and Asset Management, vol. 7, no. 4, pp. 426–440, 2017, doi: 10.1108/BEPAM-11-2016-0069.

S. Moriarty, N. D. Mitchell, W. D. Wells, R. Crawford, L. Brennan, and R. Spence-Stone, Advertising: Principles and practice. Pearson Australia, 2014.

Hendrick Hal W and Kleiner Brian M, Macroergonomics Theory, Methods, and Applications. Mahwah, New Jersey London: Lawrence Erlbaum Associates, Publishers, 2002.

A. Realyvásquez, A. A. Maldonado-Macías, and K. C. Arredondo, Advanced Macroergonomics and Sociotechnical Approaches for Optimal Organizational Performance. in Advances in Logistics, Operations, and Management Science (2327-350X). IGI Global, 2018. [Online]. Available: https://books.google.co.id/books?id=Puh_DwAAQBAJ

DOI: http://dx.doi.org/10.24014/jti.v10i1.29410


  • There are currently no refbacks.

Copyright (c) 2024 Dinda Okta Dwiyanti Ridwan Gucci, Muhammad Adi Sukma Nalendra

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.


Jurnal Teknik Industri

P-ISSN 2460-898X | E-ISSN 2714-6235

Published by:

Industrial Engineering Department

Universitas Islam Negeri Sultan Syarif Kasim Riau, Indonesia

Office Address:

H.R. Soebrantas KM 15.5, Tampan, Pekanbaru, Riau, Indonesia 28293

email: jti.fst@uin-suska.ac.id


Indexed by:




Creative Commons License


JTI : Jurnal Teknik Industri under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.