Strategi Komunikasi Dakwah dalam Mengubah Tradisi Negatif Baronggeng pada Walimatul Urs

Ismiati Ismiati

doi:10.24014/idarotuna.v6i2.32883

Strategi Komunikasi Dakwah dalam Mengubah Tradisi Negatif Baronggeng pada Walimatul Urs

Ismiati Ismiati

Abstract

This study aims to find out the form of the harmful tradition of Baronggeng in Walimatul Urs and how the communication strategy used by da'i in straightening out the problem of the meaning of the Baronggeng Tradition in Walimatul Urs. This study uses qualitative research methods, descriptive analysis techniques, and ethnographic approaches. Descriptive analysis techniques provide a detailed description of a phenomenon that occurs. The data of this study was obtained from the observation and interview process and analyzed by data reduction techniques, data presentation, and conclusions drawn. The results of this study show that the Baronggeng Tradition in Walimatul Urs at the research location, namely Sidangoli Gam Village, North Maluku, has been mixed with cultures from outside. The form of tradition that was initially packaged traditionally, after the mixing of cultures, the Baronggeng Tradition has changed into a more modern tradition, tending to invite negative things and contradicting the teachings of Islam. The Da'wah Communication Strategy is the procurement of Taklim Councils, Education in Schools, and Interpersonal Da'wah by directly approaching Traditional actors.

Keywords

Strategy, Communication, Tradition, Baronggeng

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DOI: http://dx.doi.org/10.24014/idarotuna.v6i2.32883