EXPLORING THE DETERMINANTS OF ONNLINE SHOPPING CONSUMPTIVE BEHAVIOR: A LITERATURE REVIEW FORM THE SOR THEORY PERSPECTIVE

Mirawati Mirawati, Zuraidah binti zainol, Amir Mahmud, Maya Siska, Rahmad Ade Putra

Abstract


This literature review examines the factors influencing online consumptive buying behavior, with a particular focus on lifestyle, financial literacy, self-control, religiosity, within the framework of the Stimulus-Organism-Response (SOR). It highlights the interaction of the interaction among these variables in shaping online consumer decisions, making, where lifestyle, financial literacy and self-control function as primary psychological stimuli, and religiosity acts as an internal filter. The review underscores a research gap concerning specific cultural contexts, particularly West Sumatera, where traditional cultural and religious values significantly influence consumer behavior. This paper proposes directions for future research, including the uses mixed-method approaches and longitudinal studies to further explore these dynamics in local settings

Keywords


Online Shopping Behavior, Lifestyle, Financial Literacy, Self-Control, Religiosity

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DOI: http://dx.doi.org/10.24014/jiq.v21i2.37355

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