Analisis Product Quality, Price dan Sertifikasi Halal terhadap Keputusan Pembelian Produk Kecap Manis Cap Nasional

Zaki Mubarak, Rizka Amalia, Lisda Aisyah

Abstract


The background of this research is that it is currently known that “Nasional” brand Soy Sauce is not very well known and we rarely find promotions through television media, but the level of sales of Nasional soy sauce in second place after ABC soy sauce, thus making researchers interested in conducting research and proving what factors influence the buyer's decision by using several variables, that is product quality, price, and halal labeling. This type of research is survey research and uses a quantitative approach with data collection methods: observation, questionnaire, and documentation. While data collection techniques used are primary data and secondary data. The results of the study indicate that the product quality variable, the price, and the halal labeling are able to explain the purchasing decisions variable of 52.1% and the remaining 47.9% explained by other variables outside the research. Partially, the product quality variable (X1) does not affect purchasing decisions. The price (X2) and the halal labeling variables (X3) have an effect on purchasing decisions. Meanwhile, simultaneously, the product quality (X1), the price (X2), and the halal labeling variables (X3) haveas an effect on the purchasing decisions.

Keywords: Product Quality, Price, Halal Labeling, Purchasing Decisions.

 


Full Text:

PDF

References


Alimuddin, A., Aisyah, L., Alvia, R., & Lampung, U. B. (2022). Persepsi santriwati dalam pembelian kosmetik berlabel halal. Adzkiya : Jurnal Hukum Dan Ekonomi Syariah, 10(2).

Ani, L. N. (2020). … Produk, Kreativitas Produk, Dan Kualitas Produk Terhadap Keunggulan Bersaing (Studi Kasus Pada Kerajinan Tikar Eceng Gondok …. Jurnal Manajemen Dan Bisnis, 2005, 2076–2086. http://ejournal.lppm-unbaja.ac.id/index.php/jmb/article/view/982

Arifah, S. N. (2019). Pengaruh Product Design dan Brand Image Terhadap Keputusan Pembelian Hijab Rabbani Cabang Gayamsari Kota Semarang. Fakultas Ekonomi dan Bisnis Islam UIN Walisongo Semarang.

Artina, N. (2021). Pengaruh Persepsi Manfaat , Persepsi Kemudahan , Kepercayaan Dan Fitur Layanan Terhadap Tingkat Kepuasan Pelanggan Dalam Menggunakan E-Money Di Kota Palembang. Jurnal Ilmiah Ekonomi Dan Bisnis Universitas Multi Data Palembang, 11(1), 120–131.

Departemen Agama RI. (2011). Alquran dan Terjemahnya. Sinar Baru Algensindo.

Hakim, L., & Saragih, R. (2019). Pengaruh Citra Merek, Persepsi Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Npk Mutiara Di Ud.Barelang Tani Jaya Batam. Ecobisma (Jurnal Ekonomi, Bisnis Dan Manajemen), 6(2), 37–53. https://doi.org/10.36987/ecobi.v6i2.4

Hoh, M. Z. (2014). Value Proposition of Halal Restaurants for Non-Muslim Consumers : An Exploratory Study on Malaysian Consumers ’ Perception Value Proposition of Halal Restaurants for Non-Muslim Consumers : An Exploratory Study on Malaysian Consumers ’ Perception. April. https://doi.org/10.13140/2.1.2440.2889

Junitasari, D. (2020). Penerapan Pembiayaan Murabahah pada Kantor Kas BMT Dana Barokah Muntilan Kabupaten Magelang. FINANSIA: Jurnal Akuntansi Dan Perbankan Syariah, 3(2), 233. https://doi.org/10.32332/finansia.v3i2.2243

Lembaga Pengkajian Obat-obatan, M. dan K. M. U. I. (LPPOM M. (2019). Data Sertifikasi Halal LPPOM MUI Periode 2011–2018. Www.Halalmui.Org.

Makiah, Z., Hasan, N., Sodiqin, A., & Aisyah, L. (2022). A Convergence In A Religion Commodification And An Expression Of Piety In Halal Sertification. Khazanah: Jurnal Studi Islam Dan Humaniora, 20(2), 153–170. https://doi.org/10.18592/khazanah.v20i1.7113

Management, A., Agricuture, F., Mada, U. G., Flora, J., Afsari, A., Suryantini, A., & Mulyo, J. H. (2017). The Influence of Attitude , Subjective Norm , and Perceived Behavioural Control Toward Snack Consumer Behaviour in Halal Labeling in Yogyakarta. 2(1), 29–34.

Marbun, M. B., Ali, H., & Dwikoco, F. (2022). Pengaruh Promosi, Kualitas Pelayanan Dan Keputusan Pembelian Terhadap Pembelian Ulang (Literature Review Manajemen Pemasaran). Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 3(2), 716–727. https://dinastirev.org/JMPIS/article/view/1134

Rahmini, N., & Sopiana, Y. (2021). Dampak Ekonomi Karhutla Di Provinsi Kalimantan Selatan ( Telaah Kualitatif Pada Kebakaran Lahan Di Kecamatan Gambut Kalimantan Selatan). Prosiding Seminar Nasional Lingkungan Lahan Basah, 6(1), 1–4.

Ryan Hafiyan Azmi, & Satya Indra Karsa. (2022). Hubungan Promosi Penjualan dengan Keputusan Pembelian Konsumen saat Pandemi Covid-19. Jurnal Riset Manajemen Komunikasi, 35–39. https://doi.org/10.29313/jrmk.v2i1.816

Ryter, J., Fu, X., Bhuwalka, K., Roth, R., & Olivetti, E. (2022). Assessing recycling, displacement, and environmental impacts using an economics-informed material system model. Journal of Industrial Ecology, 1010–1024. https://doi.org/10.1111/jiec.13239

Sugiyono. (1998). Metode Penelitian Kuantitatif Kualitatif dan R&D. Alfabeta.

Yusof, M., & Jusoh, W. (2014). Islamic Branding : The Understanding and Perception. Procedia - Social and Behavioral Sciences, 130, 179–185. https://doi.org/10.1016/j.sbspro.2014.04.022

Zailani, Omar, & Kepong. (2019). Pengaruh Sertifikasi Halal Dan Bahan Makanan Terhadap Keputusan Pembelian Produk Makanan. Jurnal Al-Amwal, 8(1), 17.




DOI: http://dx.doi.org/10.24014/ibf.v4i1.20386

Refbacks

  • There are currently no refbacks.


Editorial Office Board :

Fakultas Syariah dan Hukum UIN Sultan Syarif Kasim Riau
Jl. HR. Soebrantas KM. 15,5 Panam - Pekanbaru

https://ejournal.uin-suska.ac.id/index.php/IBF/index


 

Creative Commons LicenseIBF by https://ejournal.uin-suska.ac.id/index.php/IBF/index is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View My Stats