Even though the audio movies have drawn persons into the application, Zhu knows that's not why they continue to be. He's setting up Musical.ly to become the subsequent social network - a single determined by movies that only entertain persons and continue to keep them coming back. The fifteen-2nd videos are extended plenty of to draw a chuckle and inform a story, but not way too long that teenagers get bored and shift on to the following a single. It really is a mix of teenage boys thumping their chests into a song, to gymnastics routines set to new music, to performing out humorous lyrics from tunes.

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