STRATEGI BRANDING PARIWISATA HALAL PULAU PENYENGAT SEBAGAI DESTINASI WISATA ISLAMI UNGGULAN DI INDONESIA
Abstract
Pulau Penyengat, sebuah destinasi bersejarah di Kepulauan Riau, memiliki potensi besar untuk menjadi destinasi wisata Islami unggulan di Indonesia. Artikel ini bertujuan untuk mengeksplorasi dan menganalisis strategi branding yang dapat diterapkan guna memperkuat identitas Pulau Penyengat sebagai destinasi pariwisata halal yang menarik. Dengan menggunakan pendekatan kualitatif, penelitian ini memanfaatkan data primer melalui wawancara mendalam dan observasi lapangan, serta data sekunder dari literatur yang relevan. Penelitian ini mengidentifikasi elemen-elemen kunci dalam branding, termasuk penguatan nilai-nilai budaya dan religius, pengembangan fasilitas pendukung berbasis halal, serta optimalisasi promosi digital. Selain itu, penelitian ini juga mengungkap tantangan yang dihadapi, seperti kurangnya infrastruktur yang memadai, keterbatasan sumber daya manusia, dan rendahnya kesadaran masyarakat terhadap potensi pariwisata halal. Namun, peluang besar tetap terbuka melalui kolaborasi strategis antara pemerintah daerah, pelaku industri pariwisata, dan masyarakat lokal. Hasil penelitian menunjukkan bahwa sinergi antar pemangku kepentingan sangat penting dalam menciptakan Pulau Penyengat sebagai destinasi unggulan yang mampu bersaing di tingkat nasional dan internasional, dengan tetap menjunjung tinggi prinsip-prinsip pariwisata halal.
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Wong, D. L., Hockenberry-Eaton, M., Wilson, D., Winkelstein, M. L., Ahmann, E., & DiVito-Thomas, P. A. (1999). Whaley & Wong's nursing care of infants and children (6th ed.). St. Louis: Mosby.
E-book:
Gray, J., Bounegru, L., & Chambers, L. (2012). The Data Journalism Handbook. Sebastopol, CA: O’Reilly Media. Tersedia dari http://datajournalismhandbook.org/1.0/en/
Artikel dalam buku kumpulan artikel:
Pontoh, C. H. (2013). Konflik Tak Kunjung Padam. Dalam Triharyanto, B. & Salam, F. (Eds), Dapur Media: Antologi Liputan Media di Indonesia (h. 43-93). Jakarta: Pantau.
Bergquist, J. M. (1992). German Americans. In J. D. Buenker & L. A. Ratner (Eds.), Multiculturalism in the United States: A comparative guide to acculturation and ethnicity (pp. 53-76). New York, NY: Greenwood.
Artikel Jurnal:
Brady, D., & Webb, N. (2013). Communicating bushfire safety in Australia: the challenge for government of increasing community participation. Asia Pacific media educator, 23(2), 351-365.
Artikel Jurnal dengan DOI:
Knight, M. (2015). Data Journalism in the UK: A Preliminary Analysis of Form and Content. Journal of Media Practice 16 (1): 55-72. doi: 10.1080/14682753.2015.1015801.
Makalah Konferensi:
Jongeling, S. B. (1988, September). Student teachers’ preference for cooperative small group teaching. Paper Presented at The 3rd Annual 13 Research Forum of the Western Australian Institute for Educational Research, Murdoch University, Murdoch, Western Australia.
Artikel dalam internet:
Massy, W. F. & Robert, Z. (1996). Using Information Technology to Enhance Academic Productivity. Diperoleh dari (www.educom.edu/program.nlii/keydoces/massy.htm)
Artikel Surat Kabar:
Iskandar, A. (2017, Desember 28). Sumber Energi Peredaran Gelap Narkotika di Indonesia. Media Indonesia, hal. 8.
Tulisan/berita dalam surat kabar tanpa pengarang:
Perlu Kearifan Memanfaatkan Teknologi. (2017, Desember 28). Riau Pos, hal. 17.
Artikel media online:
Kasali, R. (2017, Desember 28). Arah Tranformasi dan "Digital Crisis" 2018. Kompas. Diperoleh dari http://ekonomi.kompas.com/read/2017/12/28/070000926/arah-tranformasi-dan-digital-crisis-2018
Dokumen resmi:
Badan Pusat Statistik Provinsi Riau. (2017). Provinsi Riau Dalam Angka 2017. Pekanbaru: Badan Pusat Statistik Provinsi Riau.
Skripsi, Tesis, Disertasi, Laporan Penelitian:
Muchlis, F. (2017). Praktik Komunikasi dalam Pemberdayaan Orang Rimba di Taman Nasional Bukit Duabelas Provinsi Jambi. (Disertasi tidak diterbitkan). Institut Pertanian Bogor, Bogor, Indonesia.
Website:
Data Driven Journalism. (2017). Tersedia dari: http://datadrivenjournalism.net/
Blog:
Rogers, s. (2015, June 28). Data journalism in China. [Web log post] https://simonrogers.net/2015/06/28/data-journalism-in-china/
DOI: http://dx.doi.org/10.24014/jrmdk.v6i3.35650
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