TEKNIK PERSUASIF DALAM VIDEO ANIMASI DAKWAH ISLAM: ANALISIS NARATIF INSTAGRAM @MUHAMMADNUZULDZIKRI

Nuri Shabrina

Abstract


Di masa sekarang, media sosial digunakan dalam berbagai aspek kehidupan, termasuk dalam konteks agama. Salah satunya adalah mediatisasi dakwah dan digitalisasi agama, yang sebelumnya dilakukan secara konvensional. Instagram memudahkan para pendakwah untuk menyampaikan ajaran Islam atau pandangan terkait isu terkini secara luas. Penelitian ini menggunakan teori paradigma naratif Walter Fisher untuk menganalisis fenomena dakwah di media sosial, khususnya konten video animasi dakwah di Instagram @muhammadnuzuldzikri yang menjadi fokus penelitian ini. Penelitian ini bertujuan untuk menjelaskan sejauh mana video animasi dakwah memenuhi standar koherensi dan ketepatan naratif, serta memengaruhi audiens dalam memahami pesan dakwah. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode penelitian analisis teks naratif dan wawancara.  Penelitian ini menunjukkan bahwa video animasi dakwah Ustadz Muhammad Nuzul Dzikri memiliki koherensi dan fidelity yang tinggi.  Narasi yang terstruktur, relevan, dan didukung oleh visualisasi animasi dan penggunaan analogi, serta gaya penyampaian yang menarik merupakan faktor utama keberhasilan video dalam mempersuasi audiens.


Keywords


video animasi; paradigma naratif; persuasif; postmodernisme

References


Amelia, R., Riyadi, A., & Murtadho, A. (2024). Da'wah in the Digital Era: Analysis of Husain Basyaiban's Da'wah Message in TikTok Content. Islamic Communication Journal, 9(1), 35-58. doi:https://doi.org/10.21580/icj.2024.9.1.18930

Anwar, K., & Mujib, A. (2022). Islamic Faith-Based Content and Religious Social-media Motives. Journal of Ethnic and Cultural Studies, 9(1), 19-38. doi:http://dx.doi.org/10.29333/ejecs/1024

Constantin, N., Wiraputra, A. L., & Rotty, G. V. (2024). Religious Transformation in Digital Era: Mediatization Impact on Religious Practice. Eduvest, 8977-8989. doi:10.59188/eduvest.v4i10.1313

Firmansyah, B., Yosepin, P., & Rais, N. (2024). Analogi Pesan Dakwah dalam Membangun Pemahaman Agama Terhadap Mad’u. Jurnal Komunikasi Penyiaran Islam, 3(2), 1-20. doi:https://doi.org/10.51192/ja.v3i2.1157

Griffin, E., Ledbetter, A., & Sparks, G. (2019). A First Look at Communication Theory. New York: McGraw-Hill Education.

Hasbullah, H., Sumadewa, I. Y., & Satria, C. (2024). Strategi Komunikasi Visual Dalam Animasi Iklan Sasa Tepung Bumbu. doi:10.25078/wd.v19i2.4053

Hidayatulloh, T., Meghatruh, D. D., & Saumantri, T. (2024). Konsumerisme Beragama di Era Digital: Analisis Paradigma Postmodernisme Jean Baudrillard Terhadap Fenomena Beragama Umat Islam di Indonesia. Islamadina: Jurnal Pemikiran Islam, 273-288. doi:10.30595/islamadina.v0i0.14961

Hjarvard, S., & Lovheim, M. (2012). Mediatization and Religion: Nordic Perspective. Goteborg: Nordicom.

Kam, J. A., Wang, L., Gibbs, W. C., Kim, K., Garcia-Valerio, D., & Hopfer, S. (2024). Using culturally-grounded, animation narratives to encourage undocumented and U.S.-born college students to talk to a mental health professional. Communication Monographs, 1-28. doi:https://doi.org/10.1080/03637751.2024.2427051

Khoo, F., & Brown, W. J. (2021). Innocence killed: Role of propaganda videos in the recruitment of children of the Islamic State of Iraq and Syria. The Journal of International Communication, 27(1), 79-105. Retrieved from https://doi.org/10.1080/13216597.2021.1879203

Kiki. (2024, Juli 30). Profil Ustadz Nuzul Dzikri dan Biodata Lengkapnya. Retrieved from Kumparan: https://kumparan.com/profil-tokoh/profil-ustadz-nuzul-dzikri-dan-biodata-lengkapnya-23E8dDLVZWu/full

Li, J., & Tian, D. (2024). On the narrative rationality of a legend that grows: from ‘Da Yu Taming the Flood’ to the ‘Five Events of Da Yu’. Innovation: The European Journal of Social Science Research, 37(4), 1244-1264. doi:https://doi.org/10.1080/13511610.2024.2403452

Long, P., Johnson, B., MacDonald, S., Bader, S. R., & Wall, T. (2022). Media Studies: Text, Production, Context. New York: Routledge.

Maharani, S., & Asia. (2024). Penyampaian Pesan Dakwah Ustadz Muhammad Nuzul Dzikri pada Akun Media Sosial Instagram. Syiar: Jurnal Komunikasi dan Penyiaran Islam, 4(1), 55-72. Retrieved from http://jurnal.staithawalib.ac.id/index.php/syiar/article/view/396

Pabbajah, M. (2024). Religious Transformation of Gen Z in the New Media Era. Islamic Communication Journal, 9(1), 17-34. doi:https://doi.org/10.21580/icj.2024.9.1.20557

Pavlenko, O., & Hrechukha, L. (2024). The role of animated videos in enhancing public speaking effectiveness. Вісник Маріупольського державного університету, 17(30), 113-118. doi:10.34079/2226-3055-2024-17-30-113-118

Piliang, Y. A. (2011). Dunia yang Dilipat: Tamasya Melampaui Batas-Batas Kebudayaan. Bandung: Pustaka Matahari.

Quichocho, D., & St. John, B. (2022). Locating a narrative paradigm Nexus in the circuit of culture: articulating the anti-proposition 112 public relations campaign in Colorado. Journal of Public Relations Research, 34(3-4), 135-151. doi:https://doi.org/10.1080/1062726X.2022.2088537

Radoynovska, N., & King, B. G. (2019). To Whom Are You True? Audience Perceptions of Authenticity in Nascent Crowdfunding Ventures. Organization Science, 30(4), 781-802. doi:10.1287/ORSC.2018.1253

Raya, M. K. (2024). Digital Religion: The Packaging and Persuasion of Celebrity Preachers in Contemporary Indonesia. Journal for the Study of Religions and Ideologies, 23(67), 80-94. Retrieved from https://www.proquest.com/publiccontent/scholarly-journals/digital-religion-packaging-persuasion-celebrity/docview/3045626013/sem-2?accountid=17242

Saumantri, T. (2022). Konsumerisme Masyarakat Kontemporer dalam Pemikiran Jean Baudrillard. Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya, 56-68. doi:https://doi.org/https://doi.org/10.33503/paradigma.v28i2.1962

Saumantri, T. (2023). Hyper Religiusitas di Era Digital: Analisis Paradigma Postmodernisme Jean Baudrillard Terhadap Fenomena Keberagamaan di Media Sosial. Jurnal Penelitian dan Kajian Sosial Keagamaan, 107-123. doi:10.46781/al-mutharahah.V20i1.646

Sholihah, R. A., & Rohmatulloh, D. M. (2023). 'Morning Slaps' Da'wah: A Study on @taqy_malik Instagram Account Registers. Intellectual Discourse, 31(2), 551-574. Retrieved from https://www.proquest.com/scholarly-journals/morning-slaps-dawah-study-on-taqy-malik-instagram/docview/2913490543/se-2

Siles, I., Guevara, E., Tristán-Jiménez, L., & Carazo, C. (2021). Populism, Religion, and Social Media in Central America. The International Journal of Press/Politics, 28(1), 138-159. Retrieved from https://remote-lib.ui.ac.id:2075/10.1177/19401612211032884

Siswadi, G. A. (2022). Hiperrealitas di Media Sosial Dalam Perspektif Simulakra Jean Baudrillard. Dharmasmrti: Jurnal Ilmu Agama dan Kebudayaan, 22(1), 9-18. doi:https://doi.org/https://doi.org/10.32795/ds.v22i1.2749.

Trisakti, F. A. (2021). Cyber-Da’wah: Narasi Konten Video Sebagai Metode Dakwah Non-Ulama. Jurnal Kajian Manajemen Dakwah, 258-271.

Trisakti, F. A., & Alifahmi, H. (2018). Destination Brand Storytelling: Analisis Naratif Video The Journey to A Wonderful World Kementerian Pariwisata. Jurnal Komunikasi Indonesia, 7(1), 73-86. doi:10.7454/jki.v7i1.9692

Wardani, W. G., Syahid, S., & Akbar, T. (2023). Visual Perception as Environmental Social Perception in the Animated Music Video "Sabda Alam". International Journal Of Humanities Education And Social Sciences, 3(3), 1472-1482. doi:10.55227/ijhess.v3i3.795

West, R. L., & Turner, L. H. (2021). Introducing Communication Theory: Analysis and Application. New York: McGraw Hill.

Wibowo, A. (2020). Digitalisasi Dakwah di Media Sosial Berbasis Desain Komunikasi Visual. Jurnal Bimbingan Penyuluhan Islam, 02(02), 179-197. Retrieved from https://e-journal.ejournal.metrouniv.ac.id/JBPI/article/view/2497/2102

Zaluchu, S. E. (2024). Digital Religion, Modern Society and the Construction of Digital Theology. Transformation, 41(4), 285-295. Retrieved from https://remote-lib.ui.ac.id:2075/10.1177/0265378823122392




DOI: http://dx.doi.org/10.24014/jrmdk.v7i1.35504

Refbacks

  • There are currently no refbacks.


        

 

Editorial Office:

2nd Floor, Building of Da'wah and Communication Faculty, UIN Sultan Syarif Kasim Riau. Jl. HR Soebrantas Km 15, Simpangbaru, Tampan, Pekanbaru

Email   : jrmdk@uin-suska.ac.id