CITY BRANDING: PERSPEKTIF EVENT SEBAGAI SIMBOLIS PADA FESTIVAL PACU JALUR KABUPATEN KUANTAN SINGINGI, RIAU

Mutiara Trida, Reza Safitri, Bambang Dwi Prasetyo

Abstract


Penelitian ini membahas mengenai peran festival pacu jalur yang merupakan identitas daerah dapat dimanfaatkan sebagai alat city branding. Tujuan penelitian ini untuk mengeksplorasi peran Festival Pacu Jalur sebagai simbolisme dalam pembentukan city branding Kabupaten Kuantan Singingi, serta peran pemangku kepentingan (model pentahelix). Paradigma penelitian yang digunakan yaitu konstruktivistik dengan pendekatan kualitatif deskriptif, data dikumpulkan melalui observasi, wawancara, dan dokumentasi dengan melibatkan informan pemangku kepentingan berdasarkan model pentahelix yang meliputi lima aktor yaitu pemerintah, akademisi, pelaku bisnis, komunitas, dan media. Analisis data dilakukan melalui tahapan kondensasi data, penyajian data, dan verifikasi penarikan kesimpulan. Hasil penelitian menunjukkan bahwa Festival Pacu Jalur memiliki peran yang sangat penting dalam pembentukan city branding Kabupaten Kuantan Singingi, dengan memperkuat identitas budaya lokal, meningkatkan daya tarik pariwisata, memberikan peluang pada perekonomian lokal, dan peningkatan infrastruktur. Serta peranan pemangku kepentingan memiliki keterlibatan yang signifikan dalam proses pembentukan city branding Kabupaten Kuantan Singingi dengan memanfaatkan Festival Pacu Jalur.


Keywords


City branding, Kabupaten Kuantan Singingi, Festival Pacu Jalur, Model Pentahelix

Full Text:

PDF

References


Alzouby, A., Obeidat, B., & Tanash, S. (2023). SIGNIFICANT DIMENSIONS IN THE PROCESS OF DETERMINING THE CITY BRANDING. Theoretical and Empirical Researches in Urban Management, 18(1), 27-51.

Aulia, F., & Sidiq, S. S. (2015). Pacu Jalur Sebagai Daya Tarik Wisata Di Kabupaten Kuantan Singingi Provinsi Riau.

Baptista Alves, H. M., María Campón Cerro, A., & Vanessa Ferreira Martins, A. (2010). Impacts of small tourism events on rural places. Journal of Place Management and Development, 3(1), 22-37. doi:10.1108/17538331011030257

Bustomi, T., & Avianto, B. N. (2022). City branding of the “music-design-culinary” as urban tourism of Bandung, West Java. International Journal of Tourism Cities, 8(1), 53-69. doi:10.1108/IJTC-06-2020-0123

Chan, C. S., Peters, M., & Pikkemaat, B. (2019). Investigating visitors’ perception of smart city dimensions for city branding in Hong Kong. International Journal of Tourism Cities, 5(4), 620-638. doi:10.1108/IJTC-07-2019-0101

Chen, S., & Shih, E. (2019). City branding through cinema: the case of postcolonial Hong Kong. Journal of Brand Management, 26(5), 505-521. doi:10.1057/s41262-018-0119-z

Choi, K., Kang, H., & Kim, C. (2021). Evaluating the efficiency of Korean festival tourism and its determinants on efficiency change: Parametric and non-parametric approaches. Tourism Management, 86, 104348. doi:https://doi.org/10.1016/j.tourman.2021.104348

Del-Ponti, P., Barrientos-Báez, A., & Caldevilla-Domínguez, D. (2022). City Branding: communication and marketing strategy for an island urban policy. Revista Mediterránea de Comunicación, 13(1), 317-329. doi:https://doi.org/10.14198/MEDCOM.19758

Denzin, N. K., & Lincoln, Y. S. (2017). The SAGE Handbook of Qualitative Research: SAGE Publications.

Getz, D. (2007). Event studies: Theory, research and policy for planned events.

Huseynli, B. (2023). Identification of Features for the City Branding: The Case of Shusha City, Azerbaijan as Tourism Destination. Journal of Environmental Management and Tourism; Vol 14 No 4 (2023): JEMT, Volume XIV, Issue 4(68), Summer 2023DO - 10.14505/jemt.v14.4(68).09.

Juan, T. S., Yulianti, T., & Satvikadewi, P. (2021). City Branding Kabupaten Lumajang Melalui Festival Loemadjang Mbiyen. Jurnal Representamen Vol, 7(02). doi:http://dx.doi.org/10.30996/representamen.v7i02.5735

Littlejohn, S. W., Foss, K. A., & Oetzel, J. G. (2016). Theories of Human Communication: Eleventh Edition: Waveland Press.

Miles, M. B., Huberman, A. M., & Saldana, J. (2019). Qualitative Data Analysis: A Methods Sourcebook: SAGE Publications.

Oguztimur, S., & Akturan, U. (2015). Synthesis of City Branding Literature (1988–2014) as a Research Domain. International Journal of Tourism Research, 18. doi:10.1002/jtr.2054

Pereira, L., Jerónimo, C., Sempiterno, M., Lopes da Costa, R., Dias, Á., & António, N. (2021). Events and Festivals Contribution for Local Sustainability. Sustainability, 13(3). doi:10.3390/su13031520

Ramadhani, I. S., & Indradjati, P. N. (2023). Toward contemporary city branding in the digital era: conceptualizing the acceptability of city branding on social media. Open House International, 48(4), 666-682. doi:10.1108/OHI-08-2022-0213

Richards, G., & Leal Londoño, M. d. P. (2022). Festival cities and tourism: challenges and prospects. Journal of Policy Research in Tourism, Leisure and Events, 14(3), 219-228. doi:10.1080/19407963.2022.2087664

Santoso, I. B. (2020). City branding strategy through performing arts (Urgency of cultural festivals in Solo City). International Journal of Modern Trends in Social Sciences, 3(13), 58-65.

Setianti, Y., Dida, S., & Ni Putu Cynthia Uttari, P. (2018). City Branding of Denpasar City as a Creative City Through the Denpasar Festival Event. In Proceedings of MICoMS 2017 (Vol. 1, pp. 367-371): Emerald Publishing Limited.

Shirvani Dastgerdi, A., & De Luca, G. (2019). Strengthening the city’s reputation in the age of cities: an insight in the city branding theory. City, Territory and Architecture, 6(1), 2. doi:10.1186/s40410-019-0101-4

Suwarna, R. (2023). Collaborative Governance dalam Menciptakan Branding Kota Surakarta Sebagai Kota Festival. Kolaborasi: Jurnal Administrasi Publik, 9(2), 160-184.

Wang, H.-J. (2023). Smart city branding vision: multiple stakeholder perspectives. Innovation: The European Journal of Social Science Research, 1-25. doi:10.1080/13511610.2023.2296384

Warren, G., & Dinnie, K. (2017). Exploring the dimensions of place branding: an application of the ICON model to the branding of Toronto. International Journal of Tourism Cities, 3(1), 56-68. doi:10.1108/IJTC-10-2016-0035

Zhang, C. X., Fong, L. H. N., & Li, S. (2019). Co-creation experience and place attachment: Festival evaluation. International Journal of Hospitality Management, 81, 193-204. doi:https://doi.org/10.1016/j.ijhm.2019.04.013

Zhang, L., & Zhao, S. X. (2009). City branding and the Olympic effect: A case study of Beijing. Cities, 26(5), 245-254.




DOI: http://dx.doi.org/10.24014/jrmdk.v6i3.31262

Refbacks

  • There are currently no refbacks.


        

 

Editorial Office:

2nd Floor, Building of Da'wah and Communication Faculty, UIN Sultan Syarif Kasim Riau. Jl. HR Soebrantas Km 15, Simpangbaru, Tampan, Pekanbaru

Email   : jrmdk@uin-suska.ac.id