Email this article ANALISIS ADOPSI LAYANAN INTERNET BANKING OLEH NASABAH PERBANKAN DI PEKANBARU (Technology Acceptance Model) Eni Noviarni
Abstract
This study aims to analyze the factors that affect adoption of internet banking
services by bank customers in the city of Pekanbaru to approach the Technology
Acceptance Model (TAM). The research method is a survey with descriptive analysis
approach. Data processed and analyzed with statistical models using mul tiple
regression help of a computer using SPSS software version 17.
Conclusion of this study indicate that the magnitude of usefulness, ease of use,
awareness, risk and social influences affect the adoption of Internet banking by bank
customers in Pekanbaru.
services by bank customers in the city of Pekanbaru to approach the Technology
Acceptance Model (TAM). The research method is a survey with descriptive analysis
approach. Data processed and analyzed with statistical models using mul tiple
regression help of a computer using SPSS software version 17.
Conclusion of this study indicate that the magnitude of usefulness, ease of use,
awareness, risk and social influences affect the adoption of Internet banking by bank
customers in Pekanbaru.
Keywords
TAM, Perceived Usefulness, Perceived Ease of Use, Awareness, Perceived of Risk, Sosial Influence, Internet Banking Adoption. Pendahuluan Perkembangan teknologi informasi berbasis sistem, khususnya internet memiliki pengaruh yang besar terhadap proses
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PDFDOI: http://dx.doi.org/10.24014/jiq.v10i1.3111
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