IMPULSE BUYING OF GENERATION Z MUSLIMS: A STUDY ON HEDONIC SHOPPING MOTIVATION, SHOPPING LIFESTYLE, AND HEDONIC SHOPPING VALUE

Muhammad Afan Setiawan, Agus Supriyanto

Abstract


The aim of this study was to identify the factors influencing impulse buying among Generation Z Muslims in Kudus Regency. The research was conducted on the Generation Z Muslim community in Kudus Regency, with a total sample size of 100, utilizing the purposive sampling technique. Data processing involved the use of statistical analysis methods through the SPSS program. The findings of this study revealed that the hedonic shopping motivation variable did not exhibit a positive and significant impact on impulse buying among Generation Z Muslims in Kudus Regency. Conversely, the Shopping Lifestyle variable demonstrated a positive, albeit insignificant, effect on impulse buying behavior of Generation Z Muslims in Kudus Regency. Moreover, the Hedonic Shopping Value variable exhibited a positive and significant influence on impulse buying among Generation Z Muslims in Kudus Regency. The managerial implication of this research underscores the importance of considering shopping lifestyle behavior and hedonic shopping value, as these factors can have an impact on the impulse buying tendencies of Generation Z Muslims.


Keywords


Hedonic Shopping Motivation, Shopping Lifestyle, Hedonic Shopping Value.

Full Text:

PDF

References


Akram, Umair, Peng Hui, Muhammad Kaleem Khan Chen Yan, and Zubair Akram. 2018. “Factors Affecting Online Impulse Buying: Evidence from Chinese Social Commerce Environment.” Sustainability 10 (02): 352. https://doi.org/10.3390/su10020352.

Alba, Joseph W, and Elanor F William. 2012. “Shopping Lifestyle Memediasi Hubungan Antara Hedonic Utilitarian Value Terhadap Impulse Buying.” Jurnal Ekonomi Dan Keuangan 20 (02): 151–207.

Aria, Pingit. 2021. “Survei KIC:Generasi Z Makin Banyak Adopsi Layanan Digital Kala Pandemi.” Https://Katadata.Co.Id/. 2021. https://katadata.co.id/pingitaria/digital/60b77e0be885b/survei-kicgenerasi-z-makin-banyak-adopsi-layanan-digital-kala-pandemi.

Arnold, Mark, and Kristy Reynolds. 2003. “Hedonic Shopping Motivation.” Journal of Retailing 79 (02): 77–95. https://doi.org/10.1016/S0022-4359(03)00007-1.

C.V., Hursepuny, and Oktafani F. 2018. “Pengaruh Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Pada Konsumen Shopee.Id.” E-Proceeding of Management 05 (01): 1041–1048.

Devyasari Octavia Irawan, Rois Arifin, and Muhammad Ridwan Basalama. 2020. “Pengaruh Shopping Lifestyle, Discount, Fashion Involvement, Hedonic Shopping Motivation, Dan Promosi Penjualan Terhadap Impulse Buying (Studi Kasus Pada Mahasiswi Yang Pernah Berkunjung Ke Center Point Di Mall Olympic Garden Malang).” Ilmiah Riset Manajemen 09 (04).

Ghozali, Imam. 2013. Aplikasi Analisis Multivariate Dengan Program IBM SPSS 21 Update PLS Regresi. Semarang: Badan Penerbit Universitas Diponegoro.

———. 2016. Aplikasi Analisis Multivariate Dengan Program IBM SPSS 23. Semarang: Badan Penerbit Universitas Diponegoro.

Handayani, Rini, Maulana Sofiandi, Ditya Andika Dwi Putra, Rayvaldi Valiant, Risyad Fauzan, and Yoga Fahriza Hidayat. 2021. “The Effect of Hedonic Shopping Motivation on Impulse Buying Purchase of Fashion Products in Pandemi Times.” Review of International Geographical Education 11 (03).

Hasanudin. (2021). The Impact of the Price Earnings Ratio ( PER ), the Debt to Equity Ratio ( DER ), and the Dividend Payout Ratio ( DPR ) on the Price Book Value ( PBV ) of Trading Companies Listed on the Indonesia Stock Exchange ( IDX ) from 2015 to 2019. Budapest International Research and Critics Institute-Journal (BIRCI-Journal), 5(Idx), 4395–4404.

Hasanudin. (2022a). CURRENT RATIO, DEBT TO EQUITY RATIO, DAN RETURN ON ASSET TERHADAP RETURN SAHAM. Journal of Management and Bussines (JOMB), 2(8.5.2017), 2003–2005.

Hasanudin. (2022b). Effect of Return on Assets, Current Ratio and Degree of Leverage on Debt to Equity Ratio Mixed Private Banking Sector Listed on The Indonesia Stock Exchange 2016-2020. International Journal Of Artificial Intelegence Research, 6(1), 1–8. https://doi.org/10.29099/ijair.v6i1.380

Hasanudin, & Budiharjo, A. A. (2021). Pengaruh Kepemimpinan, Lingkungan Kerja Dan Komitmen Organisasi Pada Kinerja Pegawai Melalui Kepuasan Kerja. Manajemen, Ekonomi Dan Akuntansi, 5(3), 1119–1139.

Hasanudin, & Puspitasari, D. M. (2022). THE INFLUENCE OF PRICE , LOCATION , AND PROMOTION ON BUYING INTEREST : COFFEE NAKO CIBUBUR. 11(03).

Hasanudin, Stanley, J., Hutahaean, T. F., Sinaga, R. U. A., Vita, & Sonia. (2020). The Effect of CAR , NPL , LDR , and BOPO On ROA in Banking Companies Listed in Indonesia Stock Exchange Period 2011 - 2016. Journal of Research in Business, Economics, and Education, 2(5), 1131–1143.

Khasanah, N. M. And Supriyanto, A. (2022) ‘Minat Beli Produk Halal Samyang Food Ditinjau Dari Theory Of Planned Behavior Pada Generasi Muslim Di Kabupaten Kudus’, Amkop Management Accounting Review (Amar), 2(1), Pp. 28–41. Doi: 10.37531/Amar.V2i1.134.

Khofifah, S. And Supriyanto, A. (2022) ‘Pengaruh Labelisasi Halal, Citra Merek, Online Customer Review, Selebrity Endorsement Dan Perceived Advertising Value Terhadap Keputusan Pembelian Produk Kosmetik Yang Bersertifikat Halal’, Jurnal Manajemen Dan Penelitian Akuntansi (Jumpa), 15(1), Pp. 1–13.

Nafira, S. And Supriyanto, A. (2022) ‘Keputusan Pembelian Ditinjau Dari Electronic Word Of Mouth , Impulse Buying , Brand Image Dan Label Halal Produk Msglow Pada Generasi Millennial Dan Igeneration’, Jurnal Bansi (Bisnis, Manajemen Dan Akuntasi), 2(1), Pp. 22–30.

Komala, Cucu. 2018. “Perilaku Impulsive Impulsive Buying Perspektive Imam Al-Ghazali.” Perspektif 02 (02): 248–66.

Liantifa, Melifia, and Ferry Siswadhi. 2019. “Shopping Lifestyle As A Mediation Variable In The Effect Of Hedonic Shopping Value On Buying Impulse In Online Shop.” E-Jurnal Apresiasi Teknologi 07 (02).

Michael, Levy, and Barton. 2009. Weitz. Retailing Manajemen. 7th ed. New York: Mc Graw Hill.

P.D., Sugiyono. 2016. Metode Penelitian Kuantitatif, Kualitatif, Dan R&D. Bandung: alfabeta.

P, Lathiyfah Shanti, Bambang Somantri, and Viska Agustiani. 2021. “Pengaruh Shopping Lifestyle Dan Hedonic Shopping Motivation Terhadap Impulse Buying Pada Shopee.Co.Id.” CAKRAWALA 04 (01).

Supriyanto, A. (2021) ‘Pertumbuhan Bisnis Online Mahasiswa Melalui Sosial Media Pada Masa Pandemi Covid-19’, Al-Kharaj: Journal Of Islamic Economic And Business, 3(2), Pp. 15–30. Doi: 10.24256/Kharaj.V3i2.2386.

Supriyanto, A. (2022a) ‘Komitmen Organisasi : Ditinjau Dari Kepemimpinan Transformasional Dan Kepemimpinan Transaksional Yang Dimoderasi Leader-Member Exchange’, 11(April).

Supriyanto, A. (2022b) ‘Pelatihan Digital Marketing Pada Umkm Uliq Food Di Kecamatan Bae Kabupaten Kudus’, Journal Of Community Service And Empowerment (Jcse), 3(1), Pp. 38–46. Doi: 10.32639/Jcse.V3i1.80.

Solomon, Michael Robert. 2018. Consumer Behavior Buying, Having and Being, 12 Ed. 12th ed. Boston: Pearson Education.

Utami, Christina Whidya. 2014. Strategi Dan Implementasi Oprasional Bisnis Ritel Modern Di Indonesia”,. Jakarta: Salemba Empat.

Zefanya, Lisbeth Umboh, and Reitty L. Samadi Mananeke. 2018. “Pengaruh Shopping Lifestyle , Fashion Involvement, Dan Sales Promotion Terhadap Impulse Buying Behaviour Konsumen Wanita Di MTC Manado.” EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi 06 (03).




DOI: http://dx.doi.org/10.24014/jiq.v19i1.19875

Refbacks

  • There are currently no refbacks.