Gepuk Tea Business Development Strategy from a Sharia Economic Perspective in Pekanbaru City

Muhammad Iqbal, Indah Zalina, Mahyarni Mahyarni

Abstract


The growing growth of businesses operating in the food and beverage sector requires entrepreneurs to think creatively to compete with other entrepreneurs. One business sector that is currently very popular is food and beverages. Teh Gepuk is a beverage that is in demand by the people of Pekanbaru. The Teh Gepuk outlet entered the market in 2021, with four Teh Gepuk outlets spread across the Pekanbaru area. Business development carried out by Teh Gepuk owners in Pekanbaru City takes various steps to ensure the business runs according to plan. The purpose of this study is to determine the business development strategies that have been implemented by Teh Gepuk business owners to be able to compete with other entrepreneurs. Data analysis used in this study is a descriptive qualitative model with the Niles & Huberman model, the data collection method is in-depth interviews. The results of the study indicate that the business development strategy implemented by Teh Gepuk owners is using ingredients that do not contain haram substances, prioritizing a clean business environment, and avoiding things prohibited in Islam such as usury, maysir, gharar and tadlis in developing their businesses. The Teh Gepuk business owner's reason for opening his business was to create more jobs and expand outlets to generate more revenue and improve employee welfare. This aligns with Islamic economic principles.

Keywords


Strategi, Pengembangan, Ekonomi syariah

Full Text:

PDF

References


Al-Syatibi, A. I. (2003). Al-Muwafaqat fi Usủl Al-Syarỉ’ah (Vol. 2). Dar Kutub al-‘Ilmiyyah.

Arifin, Z. (2012). Penelitian Pendidikan Metode dan Paradigma Baru. Remaja Rosdakarya.

Asy’arie, M. (2012). Etos Kerja dan Pemberdayaan Ekonomi Umat Islam. In Yogyakarta: Lesfi.

Azhar, S. (1998). Metode Penelitian. Pustaka Pelajar.

Beekun, R. I. (2019). ISLAMIC BUSINESS ETHICS. In Islamic Business Ethics. https://doi.org/10.2307/j.ctvk8w1zv.4

Betawi, U. (2019). Maqashid Al-Syariah Sebagai Dasar Hukum Islam Dalam Pandangan Al-Syatibi Dan Jasser Audha. Jurnal Hukum Responsif, 6(6).

Chapra, M. U. (2000). The Future of Economics: An Islamic Perspective. In Journal of Islamic Studies (Vol. 9, Number 1).

Chapra, M. U. (2016). The Future of Economics: An Islamic Perspective. Islamic Foundation. Kube Publishing Ltd.

Dewi, R. (2015). Strategi Pemasaran Produk Tabungan Batara Syariah Dengan Akad Wadi’Ah Yad Dhamanahdi Pt. Bank Tabungan Negara Syariah Kantor Cabang Syariah Pekanbaru. UIN SUSKA Riau.

Hamdani, H. (2020). PARADIGMA AKUNTASI SYARIAH DALAM PERSPEKTIF MAQASHID SYARIAH DAN TAFSIR MAQASHIDI. Ngabari: Jurnal Studi Islam Dan Sosial, 13(1). https://doi.org/10.51772/njsis.v13i1.51

Handayani, T. (2019). Strategi Pemasaran Produk Dalam Tinjauan Ekonomi Islam (Studi Kasus PT Columbia Cabang Kota Palopo). Journal of Institution and Sharia Finance, 2(1).

Hermawan, S. (2024). STRATEGI PEMASARAN MENURUT PERSPEKTIF EKONOMI ISLAM: ROTTE BAKERY MENGHADAPI PERSAINGAN USAHA. Al-Amwal, 13(2). https://doi.org/10.36341/al-amwal.v13i2.267

Idayu, R., Afiah, E. T., Nurizki, A. T., Sunaryo, D., & Bina Bangsa, U. (2023). PELATIHAN LAPORAN KEUANGAN KEMASAN PRODUK DAN PEMASARAN KEPADA PELAKU USAHA BAKSO IKAN DI DESA WANASALAM LEBAK. JABB, 4(2).

Jasman, & Agustin, R. (2018). Strategi Pemasaran Dalam Perspektif Ekonomi Islam (Studi Kasus Pedagang di Pasar Tradisional). Jrnal Khozana, 1(1).

Junia Farma, K. U. (2021). FILANTROPI ISLAM DALAM PEMBERDAYAAN EKONOMI UMAT. Jurnal Ekonomi Islam Dan Perbankan Syariah Fakultas Agama Islam Universitas Muhammadiyah Aceh, 1(1).

Kotler, P., & Keller, K. L. (2021). Marketing Management 14-Edition. In Pearson Practice Hall.

Kurniawan, A., & Hudafi, H. (2021). Konsep Maqashid Syariah Imam Asy-Syatibi Dalam Kitab Al-Muwafaqat. Al Mabsut, 15(1), 29–38.

Michael E. Porter. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86(12).

Miles, M. B., & Huberman, A. M. (1994). An expanded sourcebook: Qualitative data analysis. In Sage Publications (2nd Edition, Number 2nd Edition). Sage Publications.

Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Cross-case data analysis. In Qualitative data analysis: An expanded sourcebook.

Mubarok, H., Jamil, M., Syahputera, A., & Usmani, A. A. (2023). The Law of Circumcision for Women According to The Syafi’i Mazhab, Maqosidus Sharia, and Constitution. JURNAL ILMIAH MIZANI: Wacana Hukum, Ekonomi, Dan Keagamaan, 10(1). https://doi.org/10.29300/mzn.v10i1.10088

Musfiqoh, S. (2014). Sistem Ekonomi Islam. UIN Sunan Ampel Press.

Naqvi, S. N. H. (2013). Islam, economics, and society. In Islam, Economics, and Society (Vol. 5). https://doi.org/10.4324/9780203381373

Porter, M. E. (1990). New global strategies for competitive advantage. Planning Review, 18(3). https://doi.org/10.1108/eb054287

Rosidah, Z. N., & Mahfiana, L. (2020). Efektivitas Penerapan Prinsip-Prinsip Syariah Dalam Penyelesaian Sengketa Ekonomi Syariah di Badan Arbitrase Syariah Nasional (Basyarnas). TAWAZUN : Journal of Sharia Economic Law, 3(1). https://doi.org/10.21043/tawazun.v3i1.7529

Rozi, Mokhammad Fakhrur. (2023). Pengaruh Brand Love dan Kepercayaan Merek terhadap Loyalitas Merek (Pada Konsumen Eiger di Pandaan Pasuruan). Journal of Economic, Management and Entrepreneurship, 1(2).

Suarto, E. (2017). PENGEMBANGAN OBJEK WISATA BERBASIS ANALISIS SWOT. Jurnal Spasial, 3(1). https://doi.org/10.22202/js.v3i1.1597

Suryabrata, S. (1987). Metode Penelitian. Rajawali Press.

Umu Aida, F., Imroatul, S., & Khafsoh, S. (2024). Inovasi dan Strategi Pemasaran Produk Halal di Era Digital. ASNAF : Journal of Economic Welfare, Philantrophy, Zakat and Waqf, 3(1).

Usman Betawi. (2019). Maqashid Al-Syariah Sebagai Dasar Hukum Islam Dalam Pandangan Al-Syatibi Dan Jasser Audha. Jurnal Hukum Responsif, 6(6).

Yusuf Siddik, M. (2025). Independensi Perbankan Syariah Dalam Promosi Produk Berbasis Syariah. Jurnal At-Tamwil: Kajian Ekonomi Syariah, 7(1). https://doi.org/10.33367/at-tamwil.v7i1.7049




DOI: http://dx.doi.org/10.24014/kutubkhanah.v25i2.38102

Refbacks

  • There are currently no refbacks.


 

 

Creative Commons LicenseJurnal kutubkhannah is licensed under a Creative Commons Attribution 4.0 International License.  View My Stats