Indonesian Journal of Islamic Educational Management
Indonesian Journal of Islamic Educational Management (E-ISSN 2615-4242 dan P-ISSN 2615-3610) is published by Fakultas Tarbiyah dan Keguruan Universitas Islam Negeri Sultan Syarif Kasim Riau in cooperation with Perkumpulan Program Studi Manajemen Pendidikan Islam (PPMPI) Indonesia. This journal is published twice a year, in April and October. This journal encompasses research articles, original research report, reviews in Islamic education in any fields including: 1) Leadership, 2) Public Relation Management, 3) Organizational Behavior, 4) Organizational Culture, 5) Human Resource Management, 6) Financial Management, 7) Decision Making.
Universitas Islam Negeri Sultan Syarif Kasim Riau
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Analisis Kebijakan Kurikulum Merdeka Dalam Mewujudkan Pemerataan Mutu Pendidikan Di Indonesia
Education is the main foundation for the progress of a nation, but in Indonesia, disparities in the quality of education are still a serious challenge, especially between urban and rural areas, as well as developed and remote areas. This gap is caused by limited infrastructure, uneven distribution of teachers, varying quality of teacher training, and the relevance of the curriculum to local needs. To overcome this problem, the Ministry of Education, Culture, Research, and Technology launched the Independent Curriculum Policy, with the aim of creating more flexible, relevant, and student-centered learning, as well as providing greater autonomy to educational units. This article aims to analyze how the Independent Curriculum policy can play a role in realizing equitable quality of education in Indonesia, as well as identify implementation challenges and provide strategic recommendations. This study uses a qualitative method with literature review. The results of the study show that the implementation of the Independent Curriculum faces various challenges in realizing equitable quality of education. Key challenges include inequalities in readiness between regions, where schools in 3T (disadvantaged, frontier, outermost) areas struggle to access resources, teacher training, and technology facilities. The varying quality and readiness of teachers, as well as the administrative burden, also hinder optimal roles. The flexibility of the curriculum, which should be an advantage, actually causes confusion for teachers due to the lack of detailed technical guidelines. In addition, general policy evaluation without considering the local context and weak involvement of local governments further exacerbates the problem of equity. Therefore, cross-sectoral commitment, equitable distribution of resources, and comprehensive reform of the education system are needed to achieve equitable distribution of the quality of education
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Menerapkan Model Supervisi Akademik Berbasis Kolaborasi untuk Peningkatan Kualitas Pembelajaran di Madrasah
Academic supervision plays a crucial role in improving the quality of learning in Islamic schools (madrasah), especially in ensuring that the learning process aligns with the principles and values of Islamic education. This research aims to critically examine the effectiveness of academic supervision in enhancing the quality of learning in madrasah based on a comprehensive literature review. Through a qualitative approach with a literature study design, this research explores and synthesizes various perspectives, findings, and concepts from relevant literature sources. The research results indicate that the effectiveness of academic supervision implementation in madrasah is influenced by several key factors, such as supervisor competence, teacher perceptions and participation, supervision methods used, support from the madrasah and stakeholders, as well as organizational environment and culture factors. To achieve optimal effectiveness, efforts are needed to develop structured supervision programs, supervisor training, and collaboration among stakeholders. Through effective academic supervision, it is expected that the quality of learning in madrasah can improve and better support the achievement of the goals of Islamic education. The research conclusions suggest the need for systematic supervision programs, enhancement of supervisor competencies, active teacher involvement, resource support, and collaboration among stakeholders in optimizing academic supervision in madrasah
Strategi Kepala Sekolah Dalam Meningkatkan Kompetensi Profesional Tenaga Kependidikan Di SMP IT Mutiara Hati Rimbo Bujang
This study examines the Principal's Strategy in Improving the Professional Competence of Educational Personnel at SMP IT Mutiara Hati Rimbo Bujang. The formulation of the problem in this study is to find out: How is the Professionalism of Educational Personnel at SMP IT Mutiara Hati Rimbo Bujang, How is the Principal's Strategy in Improving the Professionalism of Educational Personnel at SMP IT Mutiara Hati Rimbo Bujang, and What are the Principal's Obstacles in Improving the Professionalism of Educational Personnel at SMP IT Mutiara Hati Rimbo Bujang. This study was conducted using a qualitative method with a descriptive approach. The subjects of this study were the principal, head of administration, vice principal of curriculum and administrative staff. The object of this study is the principal's efforts in improving the professionalism of educational personnel at SMP IT Mutiara Hati Rimbo Bujang. In data collection techniques, researchers used observation, interview and documentation techniques. Then this study researchers used data analysis with data reduction, data presentation and drawing conclusions. The technique of checking the validity of the researcher's data used data triangulation techniques. In this study, the author found that a strategy was needed for the principal to improve the professionalism of administrative staff, namely by conducting training, meetings, seminars, discussions and so on, and there were obstacles for the principal in improving the professionalism of administrative staff, namely inadequate human resources and inadequate facilities and infrastructure.
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Analisis Kebutuhan Konsumen sebagai Pondasi Mutu dan Keunggulan Kompetitif Lembaga Pendidikan
Analyzing consumer needs in education is a crucial strategic step to support competitiveness and educational quality. A deep understanding of consumer expectations and demands enables educational institutions to design relevant, adaptive, and high-quality programs to produce competent, globally competitive graduates. Analyzing consumer needs is crucial for educational institutions, as it serves as a basis for understanding the expectations and demands of students, parents, and the community. This analysis aims to adjust the curriculum, learning methods, and facilities to meet the actual needs of consumers. Consumer needs analysis also serves as a reference for improving service quality, competitiveness, and creating satisfaction for educational service users. This article analyzes consumer needs in improving the competitiveness and quality of educational institutions through library research. This research analyzes various previous studies, including relevant journals, books, and articles. The results of this study indicate that analyzing consumer needs is crucial in both education and business, including adapting services to expectations, increasing satisfaction and loyalty, improving quality and competitiveness, and anticipating changing trends. Educational institutions can use the QFD (Quality Function Deployment) strategy and the Kano method to analyze consumer needs. If educational institutions are able to accurately analyze consumer needs, learning programs can be designed to be more relevant and adaptive. This will improve the quality of education and the institution's competitiveness at both the local and global levels
Strategi Holistik Retensi Guru Di Sekolah Islam Terpadu: Studi Kasus SMPIT Al Itqon Bogor
Teacher retention is a key factor in maintaining the stability and quality of education, especially in the integrated Islamic school environment. Challenges in retaining experienced teachers often arise due to welfare dynamics, workload, and career development needs. This study aims to analyze the teacher retention strategy implemented at SMPIT Al Itqon Bogor as an effort to create sustainability in the quality of education. This study uses a descriptive qualitative research method of data collection techniques through interviews with school principals, vice principals and human resource development coordinators as well as permanent teachers with a minimum service period of five years. The results of the study show that there are five main strategies in retaining teachers, namely sustainable development of professional competencies, providing financial and non-financial welfare, regular spiritual coaching, creating a conducive work environment, and strengthening managerial communication. The retention strategy implemented is holistic by integrating professional aspects, welfare, spirituality, and organizational culture based on Islamic values. The success of teacher retention at SMPIT AL ITQON Bogor is the result of the synergy of various dimensions that strengthen each other, as well as becoming a model of human resource management that is relevant for the development of other integrated Islamic educational institutions. The novelty of this research lies in the teacher retention model based on the integration of professional and spiritual values in the context of integrated Islamic schools, which has not been widely studied in previous research
Manajemen Pembelajaran PAI Untuk Penguatan Karakter Religius Peserta Didik Pondok Pesantren Al-Kautsar Tebo Tengah
This study examines the management of Islamic Religious Education (PAI) learning in developing students’ religious character at Pondok Pesantren Al-Kautsar Tebo Tengah. Employing a qualitative case study design, data were collected through observations, in-depth interviews, and documentation. The results demonstrate that value-oriented learning management, combined with daily religious routines and structured parental involvement, effectively strengthens the internalization of Islamic values. Teachers function not only as instructors but also as role models who facilitate meaningful religious experiences. The findings further reveal that the implementation of Higher Order Thinking Skills (HOTS)-based learning strategies enhances students’ ability to understand and apply Islamic values reflectively. The novelty of this study lies in its integrated model that connects learning management, religious habituation, and parental engagement within a pesantren-based elementary school context. Theoretically, this research contributes to the development of a holistic framework for PAI learning management, while practically it provides a collaborative school–parent model applicable for strengthening students’ religious character
Kepemimpinan Kepala Sekolah Dalam Meningkatkan Mutu Sumber Daya Guru Di Sekolah Menengah Pertama Negeri 17 Kota Jambi
This study aims to analyze the role of principal leadership in improving the quality of teacher resources at State Junior High School 17 Jambi City, including leadership roles, inhibiting factors, and implemented strategies. This research employed a qualitative approach conducted at State Junior High School 17 Jambi City. Data were collected through documentation techniques, focusing on teachers’ scientific papers as indicators of teacher resource quality improvement. Data analysis was carried out through data reduction, data display, and conclusion drawing. The findings indicate that principal leadership plays a crucial role in enhancing teacher resource quality through functions as a policy maker, motivator, facilitator, and administrator. However, several inhibiting factors were identified, such as differences in teachers’ characteristics, limited technological competence, non-linear academic backgrounds, excessive workloads, lack of training participation, inadequate facilities, and low commitment among some teachers. To address these challenges, the principal implemented various strategies, including encouraging teachers to participate in training programs, seminars, and workshops, strengthening professional and personal competencies, recruiting teachers based on appropriate qualifications, and improving educational facilities and infrastructure. The study concludes that effective and strategic principal leadership has significant implications for improving teacher resource quality and contributes positively to the enhancement of learning quality and overall school performance
Transformasi Manajemen Organisasi Melalui Integrasi Pengembangan SDM Dan Penilaian Kinerja Untuk Peningkatan Efektivitas Di SMP Islam Al-Ummah Jombang
This study aims to describe the organizational management transformation through the integration of human resource development and performance assessment to enhance school effectiveness at SMP Islam Al-Ummah Jombang. Using a qualitative approach, data were collected through in-depth interviews, observations, and managerial document analysis. The findings reveal that the transformation occurred across four key dimensions: data-driven work systems, decentralized organizational structure, strengthened collaborative work culture, and management digitalization. The integration of HR development and performance assessment improved the accuracy of teacher coaching, enhanced academic supervision, and fostered a continuous reflective culture. The transformation positively impacted managerial effectiveness, instructional quality, and organizational cohesion. Despite these improvements, several challenges emerged, including uneven teacher data literacy, the need for stronger cross-unit coordination, and limited digital infrastructure. These findings highlight the importance of digital competence enhancement, coordinated SOPs, and adequate technological support to sustain school management transformation.
Analisis Seleksi dan Program Orientasi dalam Meningkatkan Adaptasi Karyawan Baru: Studi Literatur 2019-2024
This study aims to analyze the relationship between the selection process and orientation programs in improving new employee adaptation and organizational performance. The method used is a Systematic Literature Review (SLR) by analyzing articles published in the period 2019–2024 through the Scopus, DOAJ, and Google Scholar databases. The synthesis results identified five main thematic categories, namely selection sources, selection objectives, types of acceptance tests, aspects of orientation programs, and employee adaptation outcomes. The findings show that competency-based selection, supported by the use of digital technology and structured assessments, can improve job fit accuracy and reduce the risk of turnover in the early stages of employment. In addition, comprehensive orientation programs that include organizational introduction, work culture socialization, technical mentoring, and social support have a significant impact on strengthening role clarity, psychological comfort, and early employee productivity. The literature review also revealed a number of challenges, such as selection bias, limited HR competencies, lack of transparency in placement and promotion, and suboptimal digital integration in HR processes. These challenges impact the organization's effectiveness in acquiring and integrating suitable talent. Overall, this study concludes that the integration of accurate selection processes and structured orientation programs is key to optimizing new employee adaptation and improving organizational performance in the digital era. Practical recommendations and directions for further research are also provided
Strategi Implementasi dan Pengembangan: Studi Kasus MTS Surya Buana Malang
This study was conducted to address the research gap related to the lack of studies on the implementation and development of the 3R (Religious, Reasoning, Research) approach-based curriculum at the Madrasah Tsanawiyah level. Previous studies have focused more on the Merdeka Curriculum in public schools, so research is needed to describe the practice of contextual curricula in madrasahs, particularly the 3R model, which integrates religious values, literacy, and critical thinking skills. This study aims to explain the process of implementing the 3R curriculum at MTs Surya Buana Malang and to identify the supporting and inhibiting factors. The research method used is descriptive qualitative through participant observation, semi-structured interviews, and documentation. The informants consist of the Deputy Head of Curriculum as the key informant and several teachers as supporting informants. Data analysis used the Miles and Huberman model, which includes data reduction, data presentation, and conclusion verification, with validation through source and technique triangulation. The results of the study show that the 3R program is integrated into school culture through religious activities, literacy, and research-based projects, thereby improving students' spiritual character, reasoning abilities, and research skills. The main supporting factors include madrasah leadership and teacher collaboration, while obstacles include limited practice facilities and research support tools. Overall, the 3R curriculum has proven effective in improving the quality of learning and is relevant for development in other madrasah
Analisis Dampak Penerapan Teori Manajemen Klasik Robert Owen dan Charles Babbage terhadap Efektivitas Pengelolaan Pendidikan di Madrasah Aliyah Muhammadiyah Rejang Lebong
This study aims to analyze the implementation of classical management theories proposed by Robert Owen and Charles Babbage in the educational management of Madrasah Aliyah Muhammadiyah Rejang Lebong and their impact on management effectiveness and educational quality. Employing a descriptive qualitative approach, data were collected through observation, documentation, and literature review. The findings reveal that classical management principles are implemented through systematic planning, structured division of labor, strengthened supervision, and enhanced motivation and welfare of teachers and staff. The application of efficiency and control principles contributes to improved discipline, professionalism, educational service quality, and graduate outcomes. Major challenges include limited funding, resistance to change, a lack of professional administrative personnel, and inadequate infrastructure, which are addressed through human resource development, technology utilization, stakeholder partnerships, and participatory leadership. The novelty of this study lies in the integrative application of Owen’s and Babbage’s classical management concepts within the contemporary Islamic educational context, an area that has received limited empirical attention. Theoretically, this research contributes to the development of Islamic educational management by offering a contextualized model of classical management theory adaptation. Practically, the findings provide implications for madrasah administrators in designing effective, efficient, and sustainable educational management practices aligned with modern educational demands
Kesiapan Sistem Pendidikan Indonesia untuk Pendidikan Inklusif: Analisis Regulasi, Infrastruktur, dan SDM
Inclusive education is a fundamental right of every individual and has become a global and national agenda. In Indonesia, although a legal framework has been established, the implementation of inclusive education still faces significant challenges, particularly in relation to regulations, infrastructure, and human resources. This study aims to analyze the readiness of the education system in Indonesia in implementing inclusive education through a qualitative literature review approach. Data were collected from various scientific literature, government policies, and related reports. Data analysis was conducted through three main stages, namely information extraction from selected sources, data classification into key themes, and critical synthesis to formulate comprehensive conclusions. The results of the study indicate that the main obstacles include the misalignment of central and regional regulations, lack of infrastructure accessibility, limited teacher competence, and social stigma. Synergy between policy, infrastructure investment, human resource capacity building, and school culture change is needed to achieve optimal inclusive education. Research recommendations include regulatory harmonization, adequate budget allocation, ongoing teacher training, and public awareness campaigns
Implementing Scope Squence Planning in PAI Learning: A Case Study at MTsN Gresik
This study aims to analyze the implementation of scope and sequence in the planning and implementation of Islamic Religious Education (PAI) at MTsN Gresik. Using a qualitative approach with a case study design, data were collected through in-depth interviews, observations, and document analysis. The results of the study reveal three main patterns: systematic learning planning based on CP–TP–ATP, adaptive implementation to classroom dynamics and differences in student abilities, and increased learning effectiveness through material sequencing and the application of diagnostic assessments. The theoretical contribution of this study confirms that scope and sequence is not rigid, but rather a dynamic framework that can be adapted to the needs of students and the context of the madrasah. Practically, this research provides guidelines for PAI teachers in developing a more relevant, structured, and responsive sequence of material. The novelty of this research lies in the integration of scope and sequence with differentiated learning, the flexibility of curriculum implementation in madrasahs that have many incidental activities, and the pattern of sequence adaptation in the subject of Islamic Cultural History
Problematika Manajemen Pendidik dan Tenaga Kependidikan: Studi Literatur Tentang Peningkatan Mutu Pendidikan di Indonesia
Education in Indonesia has undergone changes. The current development and progress of the world of education are in line with the needs of the industrial revolution 4.0 by aligning creative and innovative humans and technology. This study aims to analyze the problems of educator and education personnel management towards improving the quality of education in Indonesia. The method used is a qualitative descriptive approach with a literature study and document analysis approach. The literature study and document analysis approach are used to collect data from existing sources, without conducting direct observation. The data collection technique used in this study is to collect data or materials from relevant sources such as books, articles, archives, journals and other written materials related to the problem under study using the Systematic Literature Review (SLR) approach with a systematic review type. The results of the study indicate that the problems of educator and education personnel management indicate the need to strengthen a more integrated and quality-based national policy. The government, in collaboration with the Ministry of Education, Culture, Research, and Technology, needs to strengthen planning for teacher and education personnel needs based on up-to-date national data, by utilizing the education information system to ensure equitable distribution of teachers and education personnel according to the actual needs of educational units, especially in the 3T regions. The importance of leadership in human resource management requires further empirical-based research to strengthen findings and policy recommendations. Further research can be directed at examining the influence of teacher and education personnel management on the quality of learning and student learning outcomes.
Strategi Inovasi Pembelajaran Berbasis Nilai Islam untuk Peningkatan Kualitas Pendidikan: Studi Kasus di MI Maarif NU Kaliwangi
This study aims to analyze innovative strategies based on Islamic values to improve the quality of education at This study examines innovative strategies grounded in Islamic values to enhance educational quality at MI Ma’arif NU Kaliwangi. The research addresses a persistent gap between the increasing demands for pedagogical innovation and digital integration in primary education and instructional practices in madrasahs, which remain largely conventional and insufficiently aligned with a systematic internalisation of Islamic values. A qualitative case study design was employed, involving 22 teachers, including the head of the madrasah, and 274 students. Data were collected through in-depth interviews, classroom observations, and document analysis, and analysed using the interactive model of Miles and Huberman, encompassing data reduction, data display, and conclusion drawing, with validity ensured through source and methodological triangulation. The findings indicate that the implementation of Project-Based Islamic Learning, digital Qur’anic literacy, experiential moral learning, interactive digital media, and the cultivation of digital etiquette significantly enhances students’ learning motivation, Islamic literacy, and character development, particularly in terms of social empathy and learning discipline. The novelty of this study lies in its integrative pedagogical framework that synthesises project-based and technology-enhanced learning with the contextual internalisation of Islamic values at the Islamic primary education level. Theoretically, this research contributes to the advancement of innovation and quality management theories in Islamic education by positioning Islamic values as a pedagogical foundation rather than merely normative content. The implementation is supported by a strong religious culture, adaptive teachers, and parental involvement, although challenges persist regarding infrastructural limitations and uneven technological competence. Continuous teacher professional development and strategic optimisation of educational technology are recommended to sustain innovation in Islamic value-based learning
Peran Kepala Sekolah dalam Mendukung Pemanfaatan Kecerdasan Buatan (AI) oleh Guru untuk Pengembangan Pembelajaran di Sekolah Menengah Pertama
This study aims to identify the role of school principals in supporting teachers’ use of Artificial Intelligence (AI) for developing Deep Learning Lesson Plans in junior high schools, analyze how such support influences teachers’ competencies, and develop a relevant training program model to enhance teachers’ utilization of technology. This research employed aqualitative approach with a case study design, involving school principals and teachers from schools that have integrated educational technology. Data were collected through in-depth interviews, classroom observations, and document analysis including s and school policies. Research instruments consisted of semi-structured interview guides and observation notes, while data validity was strengthened using triangulation techniques. Thematic analysis was applied to identify key patterns related to the principal’s support in AI implementation. The findings show that school principals play a strategic role in six key areas: technology facilitation, professional guidance, linkage to learning resources, implementation supervision, teacher innovation encouragement, and school policy management. Principal support significantly enhances teachers’ motivation and competence in using AI to develop more creative, data-driven, and student-responsive s. Furthermore, systematic training and mentoring provided by principals strengthen teachers’ confidence in integrating technology into their instructional practices. The leadership role of school principals that specifically integrates strategic, pedagogical, and policy support in the utilization of artificial intelligence (AI) for the development of Deep Learning Lesson Plans at the junior high school level. Overall, this study highlights the importance of visionary school leadership in optimizing the use of AI to improve learning quality.
Pengaruh Evaluasi Kurikulum Terhadap Peningkatan Kualitas Pembelajaran Di SMKN 12 Malang
Curriculum evaluation is a systematic process aimed at assessing the effectiveness of the curriculum in achieving educational objectives while providing a basis for improving the quality of learning. This study aims to analyze the influence of curriculum evaluation on improving the quality of learning in educational institutions. The research method used is descriptive qualitative and literature study. The results show that curriculum evaluation at SMKN 12 Malang plays an important role in measuring the achievement of learning objectives, providing constructive feedback for teachers and students, ensuring the validity and reliability of the learning process, and serving as a basis for curriculum innovation and development. In addition, the implemented curriculum evaluation also strengthens real-life skills-based learning and increases the accountability of educational institutions to stakeholders. In conclusion, the implementation of systematic and continuous curriculum evaluation contributes significantly to increasing the effectiveness, relevance, and quality of learning in an era of dynamic educational change
Makna Sertifikasi Guru terhadap Kinerja Profesional: Studi Kasus Kualitatif Berbantuan NVivo di MAN 2 Kota Batam
Teacher certification in Indonesia is intended to enhance teachers’ professional competence, yet empirical studies show inconsistent effects on instructional quality, particularly in Islamic school contexts. This study explores how certification is perceived and enacted in professional practice at MAN 2 Batam through a qualitative case study. Five participants were involved, including three certified teachers and two vice principals. Data were gathered through in-depth interviews, classroom observations, FGDs, and document reviews, and analyzed using NVivo 15 through open and axial coding supported by thematic mapping via query and matrix functions. The findings reveal that certification fosters pedagogical reflection, strengthens administrative compliance, and expands access to professional development. However, its influence on teaching quality is not automatic and depends on institutional systems and academic supervision. The study concludes that certification should be integrated with sustained mentoring and professional learning communities to generate meaningful improvements in teaching practice and student learning.
Strategi Promosi Pendidikan dalam Meningkatkan Jumlah Peserta Didik Pada MAS Nahdatul Islam Mandau
The purpose of this study is to describe: 1) the implementation of educational promotion strategies in increasing the number of students at MAS. Nahdatul Islam Mandau, 2) the supporting and inhibiting factors of educational promotion strategies in increasing the number of students at MAS. Nahdatul Islam Mandau. The type of research used is qualitative with a case study approach. This research was conducted at MAS Nahdatul Islam Mandau. Data collection techniques were observation, interviews, and documentation. Data analysis techniques included data compression, data display, and drawing conclusions. The results of the study indicate that: 1) the implementation of educational promotion strategies went well in increasing the number of students at MAS Nahdatul Islam Mandau, 2) the supporting and inhibiting factors of educational promotion strategies went well in increasing the number of students at MAS. Nahdatul Islam Mandau. Supporting factors include having a strategic location, affordable madrasah fees, inhibiting factors include imperfect facilities and infrastructure owned by the madrasah, experiencing intense competition, and the existence of an equivalent madrasah aliyah, because rural communities have the mindset that private schools are expensive.
Implementasi Manajemen Pembelajaran Pendidikan Agama Islam Berbasis Pendekatan Sistem
This article aims to analyze the implementation of learning management in Islamic Religious Education (PAI) based on a systems approach within the context of digital-era education. The systems approach is considered relevant as it conceptualizes learning as an integrated process encompassing planning, implementation, supervision, and evaluation to achieve holistic Islamic educational goals. This study employs a qualitative descriptive approach through a literature review, drawing on academic books, national and international journal articles, and relevant scholarly documents related to PAI learning management. Data were analyzed using content analysis techniques to identify key patterns, concepts, and principles underlying the application of the systems approach in PAI learning. The findings indicate that systems-based PAI learning management enhances the integration of spiritual objectives, knowledge acquisition, character development, and the utilization of educational technology. However, its implementation remains challenged by limited digital pedagogical competencies among educators and insufficient institutional policy support. These findings suggest that the systems approach has strong potential to improve the effectiveness and sustainability of PAI learning, provided it is supported by strategic planning, teacher capacity building, and adaptive educational policies
Manajemen Pembelajaran Pendidikan Agama Islam dalam Meningkatkan Efektivitas Pembelajaran di Sekolah
Increasing competition among Islamic secondary education institutions requires madrasah to implement effective and sustainable educational promotion strategies. This study aims to analyze educational promotion strategies at MAS Nahdatul Islam Mandau through the integration of the 7P service marketing mix and digital promotion approaches. Employing a qualitative case study design, the research was conducted at MAS Nahdatul Islam Mandau, Bengkalis Regency, Riau. Data were collected through in-depth interviews, participant observation, and document analysis involving the head of the madrasah, the student admission committee, and parents of prospective students. Data were analyzed using an interactive model consisting of data reduction, data display, and conclusion drawing. The findings reveal that educational promotion strategies were implemented through four main promotional forms: personal selling, mass selling, sales promotion, and word of mouth. Personal selling, particularly through Road to School activities, emerged as the most effective strategy in building trust and increasing enrollment interest. Digital promotion via social media functioned as a supporting tool to enhance institutional visibility, although its impact remained limited due to contextual characteristics of rural communities. Supporting factors included a strategic location, affordable tuition fees, religious-based programs, and social media utilization, while inhibiting factors encompassed limited facilities, intense competition, and public perceptions regarding private education costs. This study contributes to Islamic education marketing literature by highlighting the importance of integrating the 7P marketing mix with relational and context-sensitive promotion strategies. Practically, the findings offer strategic insights for madrasah administrators in designing adaptive and community-oriented promotion models in competitive educational environments
Model Profesionalisme Guru Berbasis Nilai Qur’ani: Studi Fenomenologi di Sekolah Dasar Islam Terpadu
Teachers play a strategic role in the educational process as they are responsible for shaping students’ character and abilities; therefore, teacher professionalism is a key indicator of educational success. However, existing studies on teacher professionalism have predominantly focused on normative competencies and educational policies, while investigations that examine teacher professionalism based on Qur’anic values, particularly through a phenomenological approach, remain limited. This study aims to explore and understand teacher professionalism from the perspective of the Qur’an through a phenomenological study conducted at SDIT Al Hikam Banyudono. This research employed a qualitative descriptive method with a phenomenological approach. Data were collected through observation, interviews, and documentation, drawing on the Qur’an, textbooks, scientific journals, and other relevant documents. The findings indicate that teacher professionalism from the Qur’anic perspective is reflected in mastery of instructional content, compassionate attitudes toward students, gentleness in understanding students’ psychological conditions, physical well-being, and firmness in enforcing discipline. These findings contribute conceptually to the development of Islamic teacher professionalism studies by emphasizing that professionalism is not merely oriented toward technical competence, but also toward the internalization of Qur’anic values in educational practice.