TANTANGAN DAN STRATEGI BERWIRAUSAHA KULINER LOKAL, STUDI KASUS LENTOG TANJUNG PAK SISNO KUDUS

Muhamad Wahyudi, Saputra Hadiwinarto, Dian Imami Mashuri, Riezky Army Riesha

Abstract


Business dynamics are constantly evolving, and the micro-enterprise sector has significant growth opportunities due to the abundance of entrepreneurs today. Various types of businesses exist within communities, particularly culinary food businesses rooted in local wisdom specific to certain regions. There is substantial potential to enhance micro-economic growth through culinary ventures based on local heritage, such as "Lentog Tanjung" from Kudüs. This traditional dish originates from Kudus City in Central Java and naturally holds a distinct market share within the region. Currently, Lentog Tanjung eateries are proliferating throughout the city of Kudus. The research focuses on Warung Lentog Tanjung Pak Sisno, located in Loram Kulon Village, Jati Subdistrict, Kudus Regency, aiming to analyze and identify the challenges and strategies faced by its owner.
This study employs a qualitative descriptive research method, utilizing data collection techniques including observation, interviews, and theoretical references. The findings reveal that Warung Lentog Tanjung Pak Sisno is among the well-known Lentog eateries in Jati Subdistrict, Kudus Regency. Key challenges faced include the need for capital support to expand the business, fluctuating raw material prices impacting profit margins, and competition from similar Lentog businesses as well as other culinary enterprises. Warung Lentog Tanjung Pak Sisno has been successfully operating for over 20 years and continues to thrive amidst evolving business dynamics.


Keywords


Entrepreneurship, Lentog Tanjung Kudus, Strategy, Challenges

Full Text:

PDF

References


Alma, B. (2018). Kewirausahaan untuk Mahasiswa dan Umum. Bandung: Alfabeta.

Budi, B., & Fensi, F. (2018). Pengaruh Pendidikan Kewirausahaan Dalam Menumbuhkan Minat Berwirausaha. Jurnal Pengabdian Dan Kewirausahaan, 2(1), 1–9. https://doi.org/10.30813/jpk.v2i1.1128.

Hall, C. M., & Gössling, S. (Eds.). (2013). Food and Wine Tourism: Integrating Food, Travel and Territory. Channel View Publications.

Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2008). Entrepreneurship (7th ed.). New York: McGraw-Hill/Irwin.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Lévi-Strauss, C. (1966). The Culinary Triangle. Partisan Review, 33(4), 586–595.

Nuramdini, H., & Gunawan, C. (2022). Gambaran Kemampuan Innovasi (Innovation Capability) Para Pelaku Usaha Kuliner di Sukabumi. Jurnal Disrupsi Bisnis, 5(6), 526–531. https://doi.org/10.32493/fb.v4i2.152-158.23597

Pradana, B. I., & Safitri, R. (2020). Pengaruh Motivasi Wirausaha dan Mental Wirausaha terhadap Minat Wirausaha. Iqtishoduna, 16(1), 73–82. https://doi.org/10.18860/iq.v16i1.6797

Rahim, A. R., & Basir, B. (2019). Peran Kewirausahaan Dalam Membangun Ketahanan Ekonomi Bangsa. Jurnal Economic Resource, 1(2), 130–135. https://doi.org/10.33096/jer.v1i2.160.

Scarborough, N. M. (2018). Essentials of Entrepreneurship and Small Business Management (9th ed.). Pearson.

Suryana. (2013). Ekonomi Keatif, Ekonomi Baru: Mengubah Ide dan Menciptakan Peluang. Jakarta: Salemba Empat.

Suryaningsih, E. (2018). Kuliner sebagai Identitas Budaya Lokal: Studi Kasus Kuliner Jawa Tengah. Jurnal Ilmu Budaya, 6(2), 112–125.

Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2018). Services Marketing: Integrating Customer Focus Across the Firm (7th ed.). McGraw-Hill Education.

Zimmerer, T. W., & Scarborough, N. M. (2008). Essentials of Entrepreneurship and Small Business Management (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall.




DOI: http://dx.doi.org/10.24014/ekl.v8i2.38774

Refbacks

  • There are currently no refbacks.


Copyright (c) 2026 Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan



Diindeksasi Oleh :

         

Alamat Redaksi :

Prodi Pendidikan Ekonomi, Fakultas Tarbiyah dan Keguruan, Universitas Islam Negeri Sultan Syarif Kasim Riau.

Jl. H.R. Soebrantas Km. 15 No. 155 Kelurahan Simpang Baru Kecamatan Tampan Pekanbaru 28293 Riau, Indonesia.

Email: eklektik.pe@uin-suska.ac.id

Link Journal : http://ejournal.uin-suska.ac.id/index.php/EKLEKTIK

View My Stats