Pengaruh Kapitalisme pada Kelompok Sosialita: Menelaah Hedonistic Consumerism di Kalangan Hermes Lovers

Devita Prinanda

Abstract


Consumerism is a development of consumption terms. Consumption is fundamental to meeting people's needs while consumerism is an act of excessive consumption. People who consume desires from needs are called hedonistic consumerism. This phenomenon is an economic habit, especially among the elite. A thick hedonistic culture will be a negative impression because it relates to something that is excessive. The capitalism system underlies people's behavior to become consumers who are hedonistic.

Branded bags are a product of capitalism. The existence of this product is favored by certain circles because the price reaches hundreds of millions. This bag collector is spread all over the world and the great collectors have a dependency on these luxury bags and consume them continuously. However, this hedonism activity does not only have a negative impact. From a hobby of collecting luxury bags can be used as a profitable investment and even across national borders. Furthermore, the writer will also explain alternative assumptions for a socialistic lifestyle that is hedonistic.

 


Keywords


Konsumerisme, Kapitalisme, Hermes, Hedonistic Consumerism, Investasi

Full Text:

PDF

References


Ekasari, E. 2011. Hermes Temptation, Kisah Penjual Tas Hermes di Indonesia. Retrieved from Detik.com: wolipop.detik.com/read/2011/11/30/145615/1779216/233/hermes-temptation-kisah-penjual-tas-hermes-di-indonesia

Etzioni, A. 2004. The Post Affluent Society. Review of Social Economy , VOL. XII No. 3.

Fajriana, M. 2015. Gaya Hidup Sosialita Indonesia, Hunting Sampai Ke Eropa. Retrieved from Liputan6: http://m.liputan6.com/lifestyle/read/2300969/gaya-hidup-sosialita-indonesia-hunting-sampai-ke-eropa

Fimela. 2014. Menengok Sejarah Merk Hermes. Retrieved from Fimela: http://www.fimela.com/life/menengok-sejarah-merk-hermes-1409176.html

Jawa Pos. 2014. Mereka yang Mesra dengan Tas-Tas Berharga Seolah-olah Tenteng Rumah. Retrieved from Jawa Pos Lifestyle: http://www2.jawapos.com/baca/artikel/2633/mereka-yang-mesra-dengan-tas-tas-berharga

Kartikawati, E. 2015. Kemewahan Tas Hermes Birkin Himalayan yang Jadi Sengketa di Pengadilan. Retrieved from Wolipop Lifestyle: http://wolipop.detik.com/read/2015/08/28/172321/3004131/233/kemewahan-tas-hermes-birkin-himalayan-yang-jadi-sengketa-di-pengadilan

Kusuma, D. R. 2013. Cegah Beredar Hermes Abal-abal, Kolektor Tas Bermerek Bentuk Komunitas. Retrieved from Detik Finance: http://www.yiela.com/view/3048572/cegah-beredar-hermes-abal-abal-kolektor-tas-bermerek-bentuk-komunitas

Lumbantobing, A. 2015. Harga yang Harus Dibayar untuk Kemewahan. Retrieved from liputan 6: http://hiburan.metrotvnews.com/read/2013/04/17/147356/Kim-Kardashian-Lelang-Dua-Tas-Hermes-Mewahnya

Metro TV. 2013. Kim Kardashian Lelang Dua Tas Hermes Mewahnya. Retrieved from Metro TV News: http://hiburan.metrotvnews.com/read/2013/04/17/147356/Kim-Kardashian-Lelang-Dua-Tas-Hermes-Mewahnya

Migone, A. 2004. Hedonistic Consumerism: From Want-Satisfaction to Whim-Satisfaction. CGPE Working Paper .

Riza. 2015. Jamie Chua, Sosialita Asal Singapura, Punya Tas Hermes Terbanyak Se-Asia. Retrieved from Seleb Update: http://selebupdate.com/sosialita-singapura/4665

Sindo. 2011. Hermes Birkin, Tas Termahal di Dunia. Retrieved from Okezone Lifestyle: http://lifestyle.okezone.com/read/2011/12/12/29/541169/hermes-birkin-tas-termahal-di-dunia

Tribun News. 2015. Tas Hermes Terjual Milyaran Rupiah Dalam Lelang. Retrieved from Tribun Pekanbaru: http://pekanbaru.tribunnews.com/2015/06/03/tas-hermes-terjual-milyaran-rupiah-dalam-lelang

Vlrorida, Y. 2011. Fitria & Dewi, Jutawan Berkat Jualan Tas Mewah via BBM. Harga Tas Setengah Miliar, Diperlakukan bak Bayi. Retrieved from Radar Bangka: http://www.radarbangka.co.id/rubrik/detail/features/1919/fitria-dan-dewi-jutawan-berkat-jualan-tas-mewah-via-bbm-harga-tas-setengah-miliar-diperlakukan-bak-bayi.html

VOA. 2016. Hermes Berunding dengan Birkin Terkait Nama Tas. Retrieved from Voice of America: http://www.voaindonesia.com/content/hermes-berunding-dengan-birkin-terkait-nama-tas/2936151.html

Yulfianto, A. 2014. Sosialita, Konsumerisme dan Status Sosial. Retrieved from Kompasiana: http://www.kompasiana.com/adeyulfianto/sosialita-konsumerisme-dan-status-sosial_

f68bcaa33311a17c8b4fcc




DOI: http://dx.doi.org/10.24014/sb.v15i1.5079

Refbacks

  • There are currently no refbacks.


Published by:

Center for Research and Community Development

Universitas Islam Negeri Sultan Syarif Kasim Riau

Jl. H. R. Soebrantas KM 15,5 ,Tuah Madani, Tampan,

Pekanbaru, Riau 28293

 

Statistik Pengunjung

Indexed By: